Ad HustlerConfessions Of A Serial Internet Entrepreneur

By now, we all know of the drama surrounding Dennis Yu & Shoemoney.  If you don’t then crawl out from the rock you’ve been living under.

Shoemoney, Dennis Yu and some others were supposed to be on a panel together about Facebook advertising at Affiliate Summit West 2010.  After all of these allegations came out about Dennis, people were baffled that Dennis was still going to be on the panel.  Considering all of the drama surrounding these guys, I thought that it was a great idea to leave things as they were and see how it all played out.

Yesterday, Shoemoney mentioned on his blog that he was creating a Powerpoint presentation with facts backing up his allegations against Dennis Yu.  Shawn Collins and Jim Kukral stated that a presentation of that nature on a Facebook panel would be unnacceptable.  Shoemoney in return stated that maybe it would be better if he was taken off the panel in that case.  This left only Dennis Yu and other people involved with his company, Blitzlocal, left on the panel.

Ruck made a post today on the Convert2Media blog about how Shoemoney should be put back on the Facebook panel.  I like when people are willing to take a stand and state their position, so I completely repect Rucks opinion here.  I however have a better solution of how this whole Shoemoney, Dennis Yu, Affiliate Summit drama bomb should be handled.

Shawn Collins has a point in saying that Shoemoney should not be allowed to make an anti Dennis Yu/Blitzlocal presentation at a Facebook Panel during affiliate Summit.  If it’s a Facebook Panel, then the topic should be Facebook.  Dennis Yu’s knowledge on the topic has even been called into question.  Affiliate Summit should thrown EVERYONE off of this Facebook Panel and start fresh.  There are plenty of knowledgeable Facebook guys that can replace them.

The next thing that Affiliate Summit should do is not shy away from the Shoe vs. Yu drama.  Summit is already stuck in the middle of this so they may as well confront it head on.  My suggestion here is to create a new session.  Invite Shoemoney & Dennis Yu to both present their sides of the story.  Call it Shoe Vs. Yu because it rhymes (people love stuff that rhymes).  Get Jim Kukral to moderate it because he is an awesome moderator and an extremely fair individual.  This solution would make everyone happy!

• Shoemoney can state his case against Dennis Yu
• Dennis Yu can state his case against Shoemoney
• Affiliates will eat all of this up because their so involved in following this drama online already
• Affiliate Summit would sell more full conference passes because who would want to miss that?

I can see where Affiliate Summit wouldn’t want to feed more fuel to this fire by acknowledging this war in it’s own session, but at the end of the day, they are a business.  If they can provide what attendees want to see, they do better for themselves in the end.  Heck, if Summit feels guilt over putting something like this together, charge an extra $20 per seat for admission and give the money to charity.  At least you could say all the mudslinging was for a good cause.

I have a great deal of respect for Shawn Collins, Missy Ward & Affiliate Summit.  I think they will end up doing the right thing in the end.

So what do you think?  Does a seperate session solve this Shoe Vs Yu at Affiliate Summit dilemma once and for all?

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Ad:Tech NY 2009 has been a blast.  All of the exhibiting booths have their gimmicks.  One booth that was setup was called “We Design Garbage Logos {Name Withheld To Protect The Terrible.”  They had your typical stupid booth girls that couldn’t answer any questions but they said they would design a free logo for me.  This made my pants wet so I had to try it (just for fun).  They asked what style logo I would like.  I asked for “Hardcore Gangsta.”  This is what I got:

That is a terrible logo if I do say so myself.

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I am an avid reader of ZacJohnson.com.  I can’t explain why.  It’s like a train wreck that I can’t look away from.  The blog is horrible.  Zac never writes about ANYTHING.  All he does is take money from networks, hold stupid ass contests between outing peoples landing pages and explaining how Flogs work.  You can probably learn more from analyzing John Chow’s bowel movements then you can from a Zac Johnson post.

Does any blog really need 24 ads on its home page, not including all the promotional crap within the posts? (Yes, I counted).

Zac’s newest post is about a Gary Vaynerchuk billboard he saw on the way to a New Jersey Nets game.  He ponders whether billboards are effective advertising or not.  Rather then actually giving any info about billboard or outdoor advertising, he just writes a retarded post that offers NO VALUE.  Yea yea he’s supposed to ask Gary some questions about how it’s doing for him but I assure you, you will gain nothing from that interview.

Well…Ad Hustler likes to actually give away information that can make YOU money.  I’ve asked one of the most trusted bloggers in the industry (as well as my good friend) to do a guest post case study on a billboard advertising campaign that they recently ran.  The post will be up within 12 hours.  Enjoy.

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Instead of getting his money back, one Radio Shack customer got a sock in the jaw when he tried to return something. According to the police report, the employee wouldn’t let the customer return the item. When the customer asked to speak to a manager – kapow! And you thought the worst thing you had to worry about was if you kept your receipt!

-Consumerist.com

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My good friends over at PPC.bz have launched a new service to actually HELP affiliate marketers.

In this industry you need protection, ppc.bz style.

protection.ppc.bz

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