Ad HustlerConfessions Of A Serial Internet Entrepreneur

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I like to maintain minimal advertising on AdHustler.com.  I respect my readers enough not to bombard you with tons of crappy offers like many affiliate bloggers do.  To be quite honest, i receive at least a few advertising offers for this blog each week and I turn most of them down.  Tatto Media approached me with an interesting proposal that is win/win for everyone.

The Back Story: Mike from Tatto Media has been a supporter of this blog (especially the case studies) since I started it.  He has sent a lot of his new affiliates to check out my case studies and has thrown a lot of support my way.  His network (Tatto) has always been very private.  The extent of their promotion has been some really classy parties/cocktail hours at Ad Tech and other conferences.  Tatto has decided that they want to open up their network to more affiliates and approached me with an interesting proposal.

The Proposal: Tatto knows that I don’t like to whore out AdHustler.com and they also know that case studies are interesting and helpful.  Tatto has offered to donate $25 for each approved affiliate into their network, for case studies on AdHustler.com.  I have agreed to take this money and do some new case studies that will be totally transparent.  Whether the case study fails or succeeds, i will post the ads, landing pages, offers, revenue etc.  You as the reader benefit with new transparent case studies funded by Tatto Media & you get to work with a great affiliate network.

About Tatto: Tatto is a private affiliate network with some really exclusive offers and a history of coming up with “the next big thing.”  Tatto Media was instrumental in bringing mobile offers mainstream and own some of the biggest winners in mobile.  They also own a lot of other exclusive offers in a variety of niches.  Tatto tests their offers in house to ensure they perform.  Tatto Media has a propietory tracking system that is really clean, easy to use and accurate (i’ve used it myself).  Sign up for Tatto Media, check out their offers and if you see something you like, give it a try.

Sign Up For Tatto Media – Get AdHustler.com $25 Towards Public Case Studies

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If you’ve ever been an affiliate I can guarantee you’ve said to yourself  “SOMETHING IS WRONG WITH THIS OFFER!”  It usually comes after trying a whole bunch of different ways to promote an offer that you were convinced were going to work but didn’t.  So what’s wrong with the offer?  Is it tracking?  Is it being scrubbed or shaved?  Is there something less sinister going on?

It’s a hard question to answer.  The first step an affiliate usually takes is to contact their dumbass affiliate manager and ask them “What’s wrong with this offer?”  More likely then not the affiliate manager will say something to the effect of “Looks ok across the board.”  Gee that was a lot of help!  It puts the burden back on you and makes you feel like a retard because if everyone else is converting the offer, why can’t I?

Now, I’m not saying your not a retard, because you very well may be.  All I know is that I’m not.  This lead me to a little strategy for proving to myself, that it’s not me, it’s the offer, and having some evidence to back it up.

If you’re in this prediciment you are already throwing away money because your running traffic (paid presumably) to an offer that isn’t converting.  If you are ABSOLUTELY CONVINCED it should be, heres what you do: RIP THE LEAD GEN PAGE AND COLLECT THE LEADS YOURSELF!

If you have any knowledge of creating a landing page, this is dead simple.

1) Take a screenshot of the advertisers landing page.
2) pop a form on it that looks like the advertisers original form.
3) Turn your traffic on and collect any leads that come through.
4) Compare conversions against the stats you have collected on the affiliate network.

This provides you with unbiased information about how the offer is performing.  If you had a 1% conversion rate on the affiliate network, and a 15% conversion rate when you collected the leads yourself, you know something is wrong with the offer.  You can do a few things with this information.  You can provide it to the affiliate network so they have some information to back up your claims that the offer is fishy.  The affiliate network, may or may not care.  It depends on who youre dealing with.  If you can’t get an amicable resolution or answer as to why the difference in conversion rates you can collect the information yourself and monetize it privately (Of course without infringing on the original advertisers copyrights).

Stop wondering why your offer isn’t converting, and start adding this method to your testing aresnal.

(Disclaimer: This Works On Lead Generation Offers Only, Not Sales Based, Although With A Lot More Work It Could Be Used For Sales Based As Well)

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Quite some time ago I wrote a post asking for some Unique Affiliate Networks that I could spotlight.  It dawned on me that my favorite affiliate network in the industry is pretty darn unique.  That affiliate network is Yep Revenue.

Yep Revenue is a network concentrated on mobile offers.  Some offers include IQ Quizzes, Crush Offers, International Mobile Offers and much more.  If you are looking for anything mobile related, these guys have it, or have the connections to get it.  I initially discovered these guys on Wickedfire.  I was hesitant at first to sign up because I’ve never heard of them.  I spoke to Elias aka “The Big L” and he disarmed me by saying “Listen Bro, Sign Up Today & I’ll Pay You Tommorow.”  I signed up, drove some traffic in and he seriously paid me the next day.  I was blown away and thats where my trust of YepRevenue.com began.

A propitiatory in house tracking system is another asset that sets Yep Revenue apart from a lot of other affiliate networks in the space.  As we all know, most networks are running on an out of the box tracking system such as DirectTrack.  Yep put a lot of time and effort into developing an in house tracking system.  Tracking is in real time and the interface is extremely clean.  They also added a lot of cool features recently, including the ability to place your own pixel, some unique reports and an EPC rank indicator.  Yep also has a large amount of unique offers as well as daily & weekly payments which is hard to beat.

The thing that has impressed me most about this network since the first day I worked with them is their honesty.  If there is a problem with an offer, they tell you right away.  If there is an outage, they credit you.  If THEY think something is funny with the offer, they investigate before you can ever even bring it up to them.  These guys are seriously on top of their game.

Yep Revenue gets the Ad Hustler stamp of approval.  I am more then happy to associate my name with this company.

Are you currently working with Yep Revenue?  If so please post YOUR experiences in the comments.  If your not signed up yet…what are you waiting for? (Ask for Jamie as your affiliate manager…he’s on top of his game!)

Please Note:  This is NOT a PAID post.  If you sign up through my links, I do get a referral commission however all statements are my own opinions and thoughts.

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Changes To The Advertising Guidelines

At Facebook, we are working hard to improve our advertising products to help our advertisers reach users in an effective and meaningful way. Since we launched the Facebook Ads platform in the Fall of 2007, we have used advertiser and user feedback to inform product improvements and policy changes.

As a company, we are always striving to provide a great experience for our users. As advertisers, you have a significant impact on this experience. Our advertising policies help safeguard the experience on Facebook for our users while providing you with opportunities to engage with users and promote your business. In the past, we have made changes to our ad policies in response to user concerns about the quality of advertising. We realize a few of these changes have prevented some legitimate advertising opportunities and impacted ad diversity, both of which are crucial to creating a positive user experience.

In an effort to communicate our policies more clearly, we’d like to share some minor adjustments to our Advertising Guidelines. We are lifting the restrictions on some content including quizzes, surveys, some ringtones and other business opportunities. We’ll begin rolling out these changes over the next few days and the official details will be posted to our Advertising Guidelines early next week.

We hope these changes will improve your advertising experience on Facebook and create an environment in which users and advertisers can build meaningful relationships. We look forward to working with you and continuing to apply your valuable feedback to the future evolution of our products and policies.

This is nothing less than awesome.  Now if only Google would change some of their strict policies, we’d all be rolling in the dough.

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