Ad HustlerConfessions Of A Serial Internet Entrepreneur

• Affiliate Ball always throws the best Affiliate Summit parties. It’s been a total game changer since Darren & his crew came on the scene.
• If you are going to speak at 2 consecutive Affiliate Summit’s how about you don’t do almost the exact same session twice?
• Be cool with everyone and don’t act like your better than anyone because if you make someone feel small, they won’t forget and will be talking about you.
• Live “New” as a way of life because if you don’t do new you’ll die in the marketplace ~Jon Spoelstra
• When running marketing for the New Jersey Nets Jon Spoelstra knew how bad the team was and knew that local companies wanted nothing to do with the Nets. He decided to call on companies in Japan to buy the in stadium sponsorships and they did! So much so that you might think the arena was located in Japan. It’s an example of overcoming obstacles and making things happen despite advercity.
• When everyone in basketball was doing trifolds to sell season tickets Jon Spoelstra decided to try doing catalogs. He sent 70,000 catalogs and got back $10 for every $1 spent. He even sent it again to the same list minus people who already bought and got the same return. The next season he ended up doing this profitably 6 times pre-season
• The typical minor leagues back outfield wall is their biggest source of sponsorship money and consists of $450,000 worth of ads on average. ~Jon Spoelstra
• When you ask people in an organization what’s holding their department back from being better they usually say money. By asking how much you make them put a figure on it and often times its less then you think, ~Jon Spoelstra
• Retargeting standards are 15-20 impressions per person per month and a click through rate of 0.3%-1%
• People don’t get the hint when I gently tell them i’m uninterested so they force me to be ruder.
• The MGM Sky Suites are absolutely sick.
• I’ve met some of the most socially awkward people ever this Affiliate Summit. They are raising it to a new bar.
• That chick hugged me again and she still smells. I though i’d be smart and hold my breath when I saw that the situation was inevitable but then she asked me something and I had to breathe and smell her stink.

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• Meet Market was absolutely packed even though it was in a pretty big room. Affiliate Summit seems to be growing.
• With the above said, there definitely seems to be a shift in who is attending Affiliate Summit. It seems to be becoming a more corporately “accepted show.” More suits and professional types are showing up.
• Links aren’t just AHREF, they can be twitter activity, facebook activity or anything Google can find. ~Rob Adler
• One reason that people dropped in rankings during Google’s Panda update is ads on page and the source of ads on the page. ~Rob Adler (I never heard anyone say this before but it’s an interesting claim)
• Rob Adlers presentation style makes me feel like I’m in a Fight Club orientation meeting.
• The fact that Affiliate Summit put up the video of the session I was on at the last conference RIGHT BEFORE this one started is great because it’s led to some really weird encounters. I had an old lady come up to me and say “I wanna let you know that I don’t judge a book by it’s cover…..Your very handsome”. Pretty weird! Was she hitting on me or implying that i’m ugly on the outside but handsome on the inside? Who the hell knows, but it was only one of many very awkward encounters relating to that video.
• There were some creepy blue guys covered in spandex from head to toe running around the conference like hobbits with their junk hanging out. I’m not sure what their promoting, but i’m not buying.
• I don’t understand parties that say that their at the “Hangover Suite” because this is the second time i’ve been to one and it looks nothing like the suite from the movie.
• Just stop asking to pay me to write about your company, i’m not going to do it.
• There are some affiliate networks popping up that are getting kind of creative with their incentives to run more volume. I had some network i’ve never heard of approach me and say that they offer a new service to publishers. If you do $10,000 per month in revenue with them for 6 consecutive months, they will train you how to be an affiliate network and give you the software and offers to do so. So they essentially private label their network full of rebrokered crappy offers down to you. I asked them if we really need more crappy affiliate networks in this industry that have no financial backing. They told me that competition is good and you don’t need financial backing because the advertiser pays you, and you pay the affiliate. WOW DUDE, you can’t POSSIBLY LOSE!
• Hardcore drugs are rapidly becoming a part of the affiliate lifestyle. It’s never been as blatantly obvious to me before.
• There’s always one girl who smells bad every time she hugs me at every single event. I can see smelling bad once but how can you smell bad conference after conference?
• I overheard a great line last night. Someone was saying that Ryan Eagle is very Willy Wonka like and that everyone wants the golden ticket but no one wants to work for it.
• I’m glad that affiliates are starting to get some balls. I saw affiliates throwing trash on one of the meet market tables of an affiliate network that stiffed a lot of people for money.

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MaxBounty presents Affiliate Ball is quickly approaching.  Want to enjoy Nelly with some VIPs?  Post an affiliate marketing/internet marketing tip and i’ll randomly email a few people a VIP.

I’ll pick the VIPs by tonight

So….what’s your tip?

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No not me…  My buddy Darren is looking for Sponsors for his kick ass marketing parties.  The reason I promote these parties like Affiliate Ball, Marketers Ball etc is because the parties are actually GOOD & FUN!  There’s no sales crap, everyone is invited and you get to see big name acts perform.  Affiliate Ball and some of Darren’s other parties are looking for sponsors.  I’ve seen how he treats his sponsors and the kind of exposure they get so jumping on board could be a good thing for your company.

So here’s the official scoop

CPAWAY Presents Xposure 2011 during Ad Tech

Sponsors include: CPAWAY, AdscendMedia, Rushcard and Payvment

RSVP here http://www.xposure2011.com

Looking for a last second great deal on a sponsorship or a reserved table in the VIP with a great view of the stage? VIP’s are included with all packages, hit up darren@xposure2011.com

The Las Vegas Affiliate Summit 2012 Affiliate Ball is also in the works. CPAWAY already locked in the title sponsorship but they are looking for other sponsors as well. A HUGE artist is in negotiations with Affiliate Ball. As soon as I can drop who that is, I will do so here on AdHustler.com

This is NOT a paid post.

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What What? A video of Doug E Fresh’s performance at Affiliate Ball at Affiliate Summit last week made it on TMZ?

Link to TMZ

If you weren’t at Affiliate Ball you missed a killer party!

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