Cookie Stuffing: How You Know You’ve Made It

Posted by Ad Hustler | Posted in Affiliate Marketing, Traditional Media | Posted on 04-11-2015

There are certain sites that are just ubiquitous online. Ebay, Amazon & Netflix are a few names that everyone knows and most people have used or use on a regular basis. In their growth stages these are fantastic sites to promote as an affiliate because they appeal to pretty much everyone and convert rather easily. These types of sites are also usually the target of a much more nefarious affiliate; the big bad blackhat cookie stuffer. When I say cookie stuffing I don’t mean the guy that put’s the cream in the middle of the Oreo. I’m talking about promoting a site that is so easy to convert on and that so many people use or have heard of, that you can literally implant the cookie in their browser without them realizing it and some percentage are bound to convert.

I say you’ve made it if people are cookie stuffing your site. It means that so many people already know who you are that some percentage of them are bound to use your site at some point. Lately, I am seeing a huge amount of cookie stuffing for Fanduel. I’m constantly seeing popups/popunders for them both on desktop and mobile and my guess is that some affiliate is just playing the odds that a percentage of his/her cookies will convert into a user.

If I were Fanduel I’d keep an eye on that but it just goes to show just how big Daily Fantasy Sports have become.

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Apple TV Is The Future of TV

Posted by Ad Hustler | Posted in Traditional Media | Posted on 02-11-2015

I’m no Apple Fanboy (although I do think iOS is the best mobile operating system on the market). I use a PC and I’m die hard anti-Apple when it comes to computers. When it comes to set top boxes I’ve thought that their Apple TV interface has been better than everyone else’s but I thought that it’s lacked in functionality…..until now!

The new Apple TV is what I always thought Apple TV should be….a platform for a “TV App Store.” I have no doubt in my mind that the future of “TV” is internet video streaming. Where that stream comes from is anyone’s guess but it really wouldn’t surprise me if the stream came from Apps. Apple didn’t invent a TV app store. Roku had one first. Apple is just going to make it way better with better quality control and a better interface.

Right now if you want a channel on TV you need some kind of deal with the Cable company to carry that channel. In the future all you’ll need is an app and a dream and you can broadcast to anyone who downloads your app. This creates more fragmentation and further diminishes cable’s role in the distribution of television. As app stores proliferate it also gives channels the opportunity to break ties with cable companies and broadcast directly to the consumer. Imagine CNN getting into a fight with cable companies over dollars and then just going direct to consumer and taking all ad dollars for themselves instead of sharing the revenue with the Cable companies.

Another hint at the future is in QVC’s new Apple TV app. They stream live to the consumer and by pressing a button on your remote you can order what they’re selling. Imagine a day when you are watching your favorite football team and the announcer says “this game brought to you by Gillette, order the new 80 blade razor by clicking the buy button on your remote control.” This could and probably will happen at sometime.

The internet is going to distribute TV and the technology the internet provides will make TV better for consumers and better for advertisers. I fully expect a day where most TV ad buying is done programatically and traditional media buying companies are put out of business unless they adapt.

The future is here, go check out Apple TV.

Keep Hustlin’
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Why Publishing The Name & Address Of Gun Owners Is A Stupid Business Move For A Newspaper

Posted by Ad Hustler | Posted in Doing Business, Traditional Media | Posted on 24-01-2013

I’ve had a certain news story on my mind lately and I wanted to write out my unemotional, totally non-biased (at least I think) opinion on it.  As almost everyone in the world knows a certain New York newspaper published an interactive map stating the names and addresses of gun owners in the area.  This newspaper just so happens to be my local newspaper.  Now forget which side of the gun control debate I stand on because it really doesn’t matter.  Politics aside, I can’t get over how stupid of a business move this was.

Newspapers are DYING.  I mean completely and utterly floundering.  They can’t make money if their lives depended on it.  They’ve tried to breach the gap and start websites with paywalls and all other kinds of nonsense monetization methods but it hasn’t worked.  No one wants to pay for the news and that business model of pay-for-news is dead.

So this local newspaper which still has some readership decides to act on their anti-gun bias and publish an interactive map of gun owners.  I’m all for free speach.  Publish whatever the hell you want.  I just don’t understand this from either a logistical or business angle.


What exactly does publishing this content accomplish?  OK, i’ll give it to them that they got A LOT of attention from it.  Way more attention then this newspaper has gotten in all of their years in business combined.  Having this data easily accessible accomplishes nothing.  Ok so you know your neighbor owns a gun…what are you going to do…move?  Knowing the data doesn’t accomplish anything for the everyday citizen.

Business Wise

This is how i’ve deduced the situation from a business perspective.  I’ll use bullet points to simplify what i’m thinking.

  • Young people don’t read the newspaper
  • Young people tend to be more liberal and liberals tend to favor gun control. (a generalization of course)
  • SOME older people still read the newspaper
  • Older people TEND (again a generalization especially in NY) to lean more conservatively and conservatives TEND to favor owning guns.

So the newspaper decides to create this interactive map and piss off their limited amount of readers to appeal to the people who don’t read newspapers?  Even if you say that the older people who read the paper are evenly split with half being in favor of gun control and half being against it, you’re still alienating HALF of your limited readership.  Stupid business move if you ask me.

It would not surprise me if this decision puts yet another newspaper out of business.

What are your thoughts?

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Good Example Of Audience Targeting on TV?

Posted by Ad Hustler | Posted in Traditional Media | Posted on 29-08-2011

I happen to watch both Pawn Stars and Jersey Shore.  Go ahead make fun of me for watching Jersey Shore but I keep watching it to see if I spot Ian Fernando.  To the point.  I noticed that Stacker 2 runs commercials during each of these shows using the stars of the shows in the commercial.  The funny thing is they run “different products” (or are they the same with different labels…..who knows?) at different price points.  See below:

Are people that watch Pawn Stars more frugal? Are Jersey Shore Viewers stupider?

Either way there is certainly some demographic targeting going on here.

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Creative Music Marketing By The Prince of Darkness

Posted by Ad Hustler | Posted in Traditional Media | Posted on 28-05-2010

The music industry is in the crapper so it’s about time they get creative.  Although this is a great video it’s also excellent marketing of the song on Ozzy’s new album

Your thoughts?

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