There are certain sites that are just ubiquitous online. Ebay, Amazon & Netflix are a few names that everyone knows and most people have used or use on a regular basis. In their growth stages these are fantastic sites to promote as an affiliate because they appeal to pretty much everyone and convert rather easily. These types of sites are also usually the target of a much more nefarious affiliate; the big bad blackhat cookie stuffer. When I say cookie stuffing I don’t mean the guy that put’s the cream in the middle of the Oreo. I’m talking about promoting a site that is so easy to convert on and that so many people use or have heard of, that you can literally implant the cookie in their browser without them realizing it and some percentage are bound to convert.
I say you’ve made it if people are cookie stuffing your site. It means that so many people already know who you are that some percentage of them are bound to use your site at some point. Lately, I am seeing a huge amount of cookie stuffing for Fanduel. I’m constantly seeing popups/popunders for them both on desktop and mobile and my guess is that some affiliate is just playing the odds that a percentage of his/her cookies will convert into a user.
If I were Fanduel I’d keep an eye on that but it just goes to show just how big Daily Fantasy Sports have become.