I feel like it’s been LONG time no speak. I’ve been getting a lot of questions like is your blog dead? Did you give up? What’s going on with Ad Hustler?
All is well. Really well. I’ve been focusing on the local lead gen/local marketing side of the business more and more. Business has exploded. Newspapers are dead and I’m taking their revenue. Online marketing reigns supreme for local advertisers.
This is a far cry from where I started with local online marketing almost a decade ago. When I started devising products and services for the local advertiser, most people we pitched viewed it as a joke and “maybe something to try at some point.” Now local advertisers are grasping for anything that WORKS online, ANYTHING. Lucky for them there are a multitude of online media sources that work well if you have someone who knows what they are doing handling them. Some of these more successful sources include Adwords, Facebook Ads, Email & Media Buys. It’s funny how even the dollars that were traditionally earmarked for radio and cable TV on the local level are now flowing into products like Pandora and Pre-Roll video advertising.
I plan to write more about all of this. I want to start writing again somewhat regularly (not every day for sure). I more importantly want to drop some knowledge bombs about local online marketing because when I started blogs helped me quite a bit. I want to return the favor.
So now for my prediction: Everyone saw the death of print coming. It was somewhat obvious. I’m predicting the death of Cable TV. Local advertisers spend a good chunk of their budgets advertising on TV. In the next 5 years and quite possibly sooner, Cable TV will die. In the same way that millenials don’t read the newspaper, they are watching less and less tv and consuming their media on computers, tablets and phones. This will create more and more fragmentation that will eventually kill ratings, which will kill ad dollars going to Cable TV which will kill Cable. All Cable dollars will come to the internet in other online video advertising opportunities. Terrestrial Radio may suffer the same fate but I think it has more lasting power until mobile bandwidth comes down in price or becomes unlimited.
That is all for now. Stay tuned for more Ad Hustler.
Posted by Ad Hustler | Posted in Ad Hustler | Posted on 26-07-2013
Wuzzup people? I apologize for being somewhat quiet lately. I’ve been busy as hell and uninspired to write. I know it sucks not hearing me complain and rant as often as I used to but I plan on writing more in the near future. The direction I’m looking to take the blog is as follows
Local, Local, Local: I’m doing A LOT in the local online marketing space. Particularly results oriented local online marketing. Think of it like affiliate marketing but just in the local space.
Things on my mind. I think a lot, about business, about companies and about random stuff. I want to share those thoughts, considering this IS my outlet online.
Feuds. I may start writing more about my feuds with big companies. If you follow me on Facebook & Twitter, you’ll see that I don’t back down to big companies and If I don’t get what I paid for, I become a thorn in their sides.
General Idiocy. I seem to find every idiot in my day to day business dealings. Maybe, I’ll start writing about them.
Clients. I have some pretty bizarre client stories.
Just brainstorming here. If you want to see more of something, mention it in the comments. Booyahh.
Posted by Ad Hustler | Posted in Ad Hustler | Posted on 11-09-2012
Ever get to the point of just being completely and utterly overwhelmed with everything? That’s where I’m at! Just too much to do and not enough time or brain power to get it done. The important thing to remember is that eventually it all clears itself up. I’m hoping the clarity comes sooner then later.
Posted by Ad Hustler | Posted in Ad Hustler | Posted on 29-08-2012
I just found this video of me on stage accepting the Affy Award at Affiliate Ball NYC 2012. No, i’m not taking myself to seriously about this award, but it was a fun time, a fun party and figured i’d share
I just finished reviewing my Affiliate Summit East 2012 presentation on Local Lead gen for the last time. This is going to be a casual session and I have a lot of never before heard information in the presentation. I think it’s pretty good and I hope you will too so come on down tomorrow Sunday August 12, 2012 @ 2pm to see this session on Local Lead Gen. Here’s the information again:
Advanced Local Lead Gen Strategies
Location: Sutton (South & Regent)
Local Lead Gen is still a relatively untapped profit center for affiliates. Learn about the process of local lead gen including landing page styles, lead delivery and alternative traffic sources.
Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Local lead gen