Posted by Ad Hustler | Posted in Doing Business | Posted on 13-05-2013
I’ve been a big advocate of our clients running on Pandora and I actually like them as a company but I have a new Ad Hustler prediction. By Q4 2013 or Q1 2014 we will see a huge decrease in subscribers to Pandora’s user base. They of course will downplay it but the bottom line is that Pandora is not positioned for a long term play in this space. People are tiring of the Pandora algorithm, saying it’s gettin repetitive and complaining about the ads. Unfortunately they’ve taken a very TRADITIONAL approach to advertising with obtrusive and interruption ads and that along with STIFF competition will be their undoing. I think Spotify is well positioned for the iTunes like play for people who love choosing exactly what artists they listev to and Songza is going to dominate the music discovery market.
What are your streaming music predictions?
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Performance Marketing Summit 2013 NYC has come and went. Although I probably should have written about it sooner, I’ve been busy…
In standard Ad Hustler fashion here are some notes that I wrote while I was there
- NYC traffic on a weekday is HORRENDOUS. I feel bad for all of you who commute into NYC, took me 3 hours. This caused me to miss Shawn Collins stripping (which isn’t necessarily a bad thing).
- Mike Buechele had a badass chart of all the Ad Networks out there. Very interesting. The charts came from a company called Luma.
- I LOVED the short 18 minute sessions at this conference. I kind of wish all conferences were like this. I came up with a great idea that maybe Affiliate Summit should use. Even though doing 18 minute sessions throughout the whole conference may not be ideal, they should use 1 conference room and just do shotgun sessions in there. I’d probably hang out at that all day.
- Anything duplicate will not rank on Google (Dur)
- New fresh content will help you rank on da Googles (Durr)
- Online press releases helps saturate search results (Dur-1)
- Maximize Bing Ads, Very Cheap
- Facebook sweepstakes are fantastic – use woobox
- Facebook Connect for Landing Pages
- Netotiate.com – Company that has software that enables online negotiating for your website
- Internet Explorer 10 decided to enable “Do Not Track” by default for everyone so the entire industry decided to ignore their Do Not Track signal (Zing)
- Financial transactions are exempt from “Do Not Track” so it SHOULD not effect affiliate marketing.
- “Progression Dynamics” such as a progress bar saying you are 50% done helps increase conversion rates.
- Missy’s elevator pitch session was a kind of cool way to cover for a speaker that didn’t show up. She called people up to elevator pitch the room. Proved interesting.
If you ever get a chance to go to one of Affiliate Summit’s one day sessions, I highly recommend you do. Lots of fun and learning to be had.
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Marketers Ball is back for Ad Tech – Pharcyde performing – RSVP
The biggest, baddest party returns to Ad Tech in San Francisco on March 28th at 1015 Folsom. This party averages over 1500 to 2000 invited guests and always rocks the crowd with legendary talent performing. This time around they will have The Pharcyde to take the main stage. Pharcyde is known for their alternative hip hop sound similar in nature to Tribe Called Quest and De La Soul. Hit’s include, “Running’”, “Passin’ Me By”, “Otha Fish”, “Drop” and more. More surprises are sure to happen as they always do at these events. You don’t want to miss it.
You can RSVP at http://marketersball.com/
Sponsors include: InfiniteTraffic, FriendFinder, EvoLeads & KSIX.
If you’re interesting in an amazing way to get seen, hit up Darren for a sponsorship at darren@marketersball.com
This is NOT a Paid Post!
Ad Hustler will be attending Performance Marketing Summit 2013 in NYC tomorrow March 12, 2013. As usual I will be covering my observations on the event/people/topics for your amusement here. If you will be attending as well find me and say wuzzup. I love chillin’ with Ad Hustler readers.
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I’ve had a certain news story on my mind lately and I wanted to write out my unemotional, totally non-biased (at least I think) opinion on it. As almost everyone in the world knows a certain New York newspaper published an interactive map stating the names and addresses of gun owners in the area. This newspaper just so happens to be my local newspaper. Now forget which side of the gun control debate I stand on because it really doesn’t matter. Politics aside, I can’t get over how stupid of a business move this was.
Newspapers are DYING. I mean completely and utterly floundering. They can’t make money if their lives depended on it. They’ve tried to breach the gap and start websites with paywalls and all other kinds of nonsense monetization methods but it hasn’t worked. No one wants to pay for the news and that business model of pay-for-news is dead.
So this local newspaper which still has some readership decides to act on their anti-gun bias and publish an interactive map of gun owners. I’m all for free speach. Publish whatever the hell you want. I just don’t understand this from either a logistical or business angle.
Logistically
What exactly does publishing this content accomplish? OK, i’ll give it to them that they got A LOT of attention from it. Way more attention then this newspaper has gotten in all of their years in business combined. Having this data easily accessible accomplishes nothing. Ok so you know your neighbor owns a gun…what are you going to do…move? Knowing the data doesn’t accomplish anything for the everyday citizen.
Business Wise
This is how i’ve deduced the situation from a business perspective. I’ll use bullet points to simplify what i’m thinking.
- Young people don’t read the newspaper
- Young people tend to be more liberal and liberals tend to favor gun control. (a generalization of course)
- SOME older people still read the newspaper
- Older people TEND (again a generalization especially in NY) to lean more conservatively and conservatives TEND to favor owning guns.
So the newspaper decides to create this interactive map and piss off their limited amount of readers to appeal to the people who don’t read newspapers? Even if you say that the older people who read the paper are evenly split with half being in favor of gun control and half being against it, you’re still alienating HALF of your limited readership. Stupid business move if you ask me.
It would not surprise me if this decision puts yet another newspaper out of business.
What are your thoughts?
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