Pandora Prediction

Posted by Ad Hustler | Posted in Doing Business | Posted on 13-05-2013

I’ve been a big advocate of our clients running on Pandora and I actually like them  as a company but I have a new Ad Hustler prediction.  By Q4 2013 or Q1 2014 we will see a huge decrease in subscribers to Pandora’s user base.  They of course will downplay it but the bottom line is that Pandora is not positioned for a long term play in this space.  People are tiring of the Pandora algorithm, saying it’s gettin repetitive and complaining about the ads.  Unfortunately they’ve taken a very TRADITIONAL approach to advertising with obtrusive and interruption ads and that along with STIFF competition will be their undoing.  I think Spotify is well positioned for the iTunes like play for people who love choosing exactly what artists they listev to and Songza is going to dominate the music discovery market.

What are your streaming music predictions?

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Comments

  1. Agree, as a subscription based streaming service – Spotify is far more superior. Never had a need to pay for Pandora but have been a paying customer of spotify for a while now. It’s actually cheaper and more convenient to use them to listen to your favorite songs than ANY other method (free or paid).

  2. agreed. Pandora ads are shitty as hell

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