Effective Use Of Retargeting & Exclusion Pools In Local Online Marketing

Posted by Ad Hustler | Posted in Ad Networks, Local Online Advertising, Tracking | Posted on 26-09-2014

When it comes to local online marketing, just because you’re options and budgets may be more limited then big national advertisers, it doesn’t mean you can’t THINK like a big national advertiser.  Retargeting is HUGE for large eCommerce companies however it is often overlooked on the local level.  I’m not really sure why it’s overlooked or ignored but I’d much rather be doing a retargeting campaign then a lot of other things that local companies spend their money on.

I want to show you an effective way to use retargeting on the local level.  I’ll use a random example but feel free to apply this to whatever campaign you are currently managing.

Let’s say the client is a sports equipment store and they are driving traffic to a landing page offering a 20% off coupon for your in-store purchase using a multitude of media sources including traditional and various online media sources.  Retargeting’s job would be to maximize the effectiveness of all the other media being purchased.  In order to do that you have to think out the strategy a bit.  For the purposes of an example let’s say that 100,000 people were driven into the landing page with this 20% coupon.  20,000 People claimed the 20% off coupons and 80,000 people didn’t and bounced off the page without doing anything.  Let’s refer to the 20,000 people who claimed the coupon as the “Claimed Pool” and the 80,000 people as the “Bounced Pool.”

You need to have different objectives for the people in the “claimed pool” and the people in the “bounced pool” if you want your retargeting to work effectively.  The “Claimed Pool” people don’t need to claim the coupon anymore because they already did.  The “Bounced Pool” people still need to claim the coupon because they previously went to the page and didn’t do anything.

Ideally you want to serve the “Bounced Pool” people an ad saying to “claim the coupon” because that would maximize the traffic previously sent to the page.  You want to send the “Claimed Pool” people messaging saying to come into the store and use the coupon that they already claimed.

The way you would do this is through multiple campaigns and exclusion pools.  First you would install your retargeting tags on both the landing page and the thank you page.

#1 – You would setup a campaign targeting everyone but EXCLUDING anyone ending up in the “Claimed Pool” that has “claim your coupon messaging.”  This would effectively retarget to everyone who DID NOT claim the coupon.  To create a claimed pool you would basically have a pool of anyone ending up on the thank you page.

#2 – You would setup another campaign targeting only people who are in the “Claimed Pool” with “come in and use your coupon messaging”

The benefits of this is that people would see the correct messaging at the correct time in the buying process.  Why serve someone an ad saying “claim your coupon” if they already did that?  Why send someone a message saying “Use your coupon” if they don’t have one?

If retargeting is not currently a part of your local online marketing mix it should be.  If you have any questions leave a comment.

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Landing Page Rotation Script

Posted by Ad Hustler | Posted in Affiliate Marketing, Tracking | Posted on 24-03-2010

There are a lot of situations where you need to rotate landing pages (or links) to see which are performing best. I was searching around for a script better than the one I was using and found one provided by Xentech on Wickedfire. This script also works if you need to rotate prosper202 landing pages. I thought this could help some people so i’m posting it here.

PHP Code For The Rotator

<?php
$k = $_GET['sub'];

$aff[] = 'http://xxx.com/tracking202/redirect/dl.php?t202id=6133&t202kw=';
$aff[] = 'http://xxx.com/tracking202/redirect/dl.php?t202id=6133&t202kw=';
$aff[] = 'http://xxx.com/tracking202/redirect/dl.php?t202id=6133&t202kw=';
$aff[] = 'http://xxx.com/tracking202/redirect/dl.php?t202id=6133&t202kw=';
$aff[] = 'http://xxx.com/tracking202/redirect/dl.php?t202id=6133&t202kw=';
$aff[] = 'http://xxx.com/tracking202/redirect/dl.php?t202id=6133&t202kw=';
$aff[] = 'http://xxx.com/tracking202/redirect/dl.php?t202id=6133&t202kw=';
$aff[] = 'http://xxx.com/tracking202/redirect/dl.php?t202id=6133&t202kw=';
$aff[] = 'http://xxx.com/tracking202/redirect/dl.php?t202id=6133&t202kw=';
$aff[] = 'http://xxx.com/tracking202/redirect/dl.php?t202id=6133&t202kw=';

srand ((double) microtime() * 1000000);
$random_number = rand(0,count($aff)-1);

$lol = ($aff[$random_number]);
$lal = $lol.$k;

header("Location: $lal");

Add or Remove These Lines To Add or Remove Links From Rotator

$aff[] = 'http://xxx.com/tracking202/redirect/dl.php?t202id=6133&t202kw=';

Append ?sub=test to your final link to pass subid values to the links within the rotator

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A Big Prosper202 Fix

Posted by Ad Hustler | Posted in Affiliate Marketing, Tracking | Posted on 03-02-2010

Quite some time ago I wrote a post called How To Fix Prosper202 If Spy/Analyze Stops Working.  If you run a lot of traffic to your Prosper202 setup you probably find yourself having to dump the databases often.

Yesterday, the one and only Wes Mahler left a comment on that post stating:

Updated so you don’t have to manually do it each time, we just change the MYSQL TABLE type so it’s no longer a memory table, which removes having any limit at all.

the issue with the above post is it dose clears it, but it’ll fill up again if you have lots of traffic. this fix changes the table type so it won’t have a memory limit any more and will never happen again

The fix can be found at the Prosper202 forums but I’ll copy it here just to make your life easier:

To fix this problem, run this command in your phpmyadmin

ALTER TABLE `202_clicks_spy` ENGINE = MYISAM

ALTER TABLE `202_last_ips` ENGINE = MYISAM

The discussion thread can be found here.  Hopefully this saves you from having to dump your databases on a regular basis.

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Urgent Message From Prosper202

Posted by Ad Hustler | Posted in Tracking | Posted on 31-03-2009

I got this email today and wanted to make sure you all knew as well.

This is an urgent message from the prosper202 team. Recently, we’ve found a security hole in our software. More Details of the security hole will be posted soon. As of now the Prosper202 team has fixed the problem and patched the security hole, so we encourage all users to download prosper version 1.2.1. You can download version 1.2.1 Here http://prosper202.com/apps/download/

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Tracking202, Prosper202, Donate202 Oh My…

Posted by Ad Hustler | Posted in Affiliate Marketing, Tracking | Posted on 24-03-2009

I can argue the point that my boys Wes &  Steven from Tracking202 have changed the affiliate marketing industry.  There is a lot going on over at 202, so here are some updates:

Tracking202 PRO

Tracking202 PRO is a long time in the making.  It is a fully functional search engine management software for affiliate marketers and search engine management (SEMs).  In the past, software like this was called bid management software and put out by companies like Marin Software, Inceptor Bidcenter, Acquisio & KeywordMax.  Although T202Pro doesn’t automatically change your bids, it gives you more information then you could possibly imagine about your campaigns.  One of the coolest features of this new release is that you can see the actual bidded keyword side by side with the searched keyword.  This allows you to make much more intelligent determinations about which keywords are profitable to your campaign.

Tracking202Pro also does not require you to set up custom links for each campaign like Prosper202 does.  It uses the API’s of Google, Yaoo & MSN to automatically import data.  This means that you are no longer relying on your server or Tracking202′s server to redirect links which is a huge advantage if your or their server ever went down.

T202Pro is also extremely reasonably priced.  I remember days when this type of software cost $1,000+ per month which kept it far out of the reach of the every day affiliate.  T202Pro is very reasonably priced and any affiliate can afford it.

True to form Tracking202 Pro is willing to prove themselves before you have to spend any money.  They are currently offering a 7 day risk free trial so you can try it before you buy.

DISCOUNT FOR AD HUSTLER READERS: Tracking202Pro set up a custom coupon for all of us.  Simply use coupon code ADHUSTLER to save 10% off your first 3 months of service.

Prosper202

For one reason or another, not everyone wants to use Tracking202 or Tracking202Pro.  If this is your case then you will be happy to hear that Prosper202 will be doing another release.  In the new release they will be adding requested features and upgrades to the software.  To request a feature leave a comment on the Prosper202 Blog.  I’m personally very excited to see what they put out in the new release.

Donate202

The tracking202 team have done a lot for affiliates without asking for anything in return.  They never charged for prosper202 or tracking202 and never plan to.  The only problem is that they have immense server and development costs that they are paying out of their own pockets.  They are not a venture funded company.  Donations are completely voluntary but if you can spare a little bit of money, and use their software, send them a few bucks and help the cause.  Donations are accepted at Donate202.

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If you still have not tried any of these services, it’s time to.  Your competition is using it and with more data, they are probably making more profit then you are.

This is NOT a paid post, nor am I making ANY commissions if you buy any of these products!

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