Why Publishing The Name & Address Of Gun Owners Is A Stupid Business Move For A Newspaper

Posted by Ad Hustler | Posted in Doing Business, Traditional Media | Posted on 24-01-2013

I’ve had a certain news story on my mind lately and I wanted to write out my unemotional, totally non-biased (at least I think) opinion on it.  As almost everyone in the world knows a certain New York newspaper published an interactive map stating the names and addresses of gun owners in the area.  This newspaper just so happens to be my local newspaper.  Now forget which side of the gun control debate I stand on because it really doesn’t matter.  Politics aside, I can’t get over how stupid of a business move this was.

Newspapers are DYING.  I mean completely and utterly floundering.  They can’t make money if their lives depended on it.  They’ve tried to breach the gap and start websites with paywalls and all other kinds of nonsense monetization methods but it hasn’t worked.  No one wants to pay for the news and that business model of pay-for-news is dead.

So this local newspaper which still has some readership decides to act on their anti-gun bias and publish an interactive map of gun owners.  I’m all for free speach.  Publish whatever the hell you want.  I just don’t understand this from either a logistical or business angle.


What exactly does publishing this content accomplish?  OK, i’ll give it to them that they got A LOT of attention from it.  Way more attention then this newspaper has gotten in all of their years in business combined.  Having this data easily accessible accomplishes nothing.  Ok so you know your neighbor owns a gun…what are you going to do…move?  Knowing the data doesn’t accomplish anything for the everyday citizen.

Business Wise

This is how i’ve deduced the situation from a business perspective.  I’ll use bullet points to simplify what i’m thinking.

  • Young people don’t read the newspaper
  • Young people tend to be more liberal and liberals tend to favor gun control. (a generalization of course)
  • SOME older people still read the newspaper
  • Older people TEND (again a generalization especially in NY) to lean more conservatively and conservatives TEND to favor owning guns.

So the newspaper decides to create this interactive map and piss off their limited amount of readers to appeal to the people who don’t read newspapers?  Even if you say that the older people who read the paper are evenly split with half being in favor of gun control and half being against it, you’re still alienating HALF of your limited readership.  Stupid business move if you ask me.

It would not surprise me if this decision puts yet another newspaper out of business.

What are your thoughts?

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Nothing’s Changed But My Change: The ShoeMoney Story – Book Review

Posted by Ad Hustler | Posted in Big Pimpin', Doing Business, Meetin' Mad Peeps | Posted on 07-01-2013

Yea Yea, I know some of you hate ShoeMoney…but I don’t!  In fact i’ve been friendly with him for quite some time.  About 2 weeks ago he asked me if i’d read the book he just wrote about himself.  I didn’t even know he was writing a book but I told him of course I would.  I’ve seen him speak at conferences and it’s never boring so what the heck.  He sent it over to me and with off and on reading, I finished it in about a week.

This is not a learn how to make money book.  This is the story of Jeremy Schoemaker.  The story is told honestly.  We learn about the ugly times, and there seemed to be a lot of them.  He doesn’t seem to hold things back in an effort to sound cool because there are a lot of stories in the book that are very uncool and might make you think differently about Jeremy.  I personally find his story inspirational.  He changed his life around for the better and I think that reading it teaches you a few lessons about yourself.

Seeing the transformation that he’s made makes you realize that ShoeMoney is no flash in the pan.  This guy is going to be around for a long while, making money in internet marketing.

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