Affiliate Ball on TMZ?

Posted by Ad Hustler | Posted in Affiliate Marketing, Big Pimpin' | Posted on 29-08-2011

What What? A video of Doug E Fresh’s performance at Affiliate Ball at Affiliate Summit last week made it on TMZ?

Link to TMZ

If you weren’t at Affiliate Ball you missed a killer party!

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Good Example Of Audience Targeting on TV?

Posted by Ad Hustler | Posted in Traditional Media | Posted on 29-08-2011

I happen to watch both Pawn Stars and Jersey Shore.  Go ahead make fun of me for watching Jersey Shore but I keep watching it to see if I spot Ian Fernando.  To the point.  I noticed that Stacker 2 runs commercials during each of these shows using the stars of the shows in the commercial.  The funny thing is they run “different products” (or are they the same with different labels…..who knows?) at different price points.  See below:

Are people that watch Pawn Stars more frugal? Are Jersey Shore Viewers stupider?

Either way there is certainly some demographic targeting going on here.

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Affiliate Summit East 2011 Observations Day 3 #ASE11

Posted by Ad Hustler | Posted in Ad Hustler, Affiliate Marketing, Doing Business, Meetin' Mad Peeps | Posted on 24-08-2011

  • Parties where there is a chick hanging from the ceiling pouring drinks are awkward.
  • Kim Ann Curtin (You’ve Probably Read Her Articles HERE) did an interesting session on “UnNetworking.”  I liked her interactive format and I liked that she breaks the mold over what most people do in their sessions.
  • I like being able to hook people up who can help each other, and NO, not so I can take a piece of the action like many of the scumbags i’ve met in this industry.  Pay it forward baby.
  • It almost seems like some of the affiliate networks are leaning towards BEING the “Super Affiliate” rather then trying to recruit/service tons of new affiliates.
  • I always like when a company “get’s it.”  There has been this law firm at the last few Affiliate Summits called Ifrah Law.  They had a big ad outside their booth that said “1 weird old tip to shrink your legal liability….” with a parody of the famous weight loss ad that it’s obviously based off of.  I’m sure that it’s rare that you are going to find a law firm or any company for that matter that actually GETS IT.  Seems like these guys (and gals) do.
  • Brian Hawkins should start his own ecommerce business for unusual pants.
  • I like hanging out with both CPA & CPS affiliates for different reasons.
  • It doesn’t seem promising when a website spent time trying to get me to run their offer and then when I go to the offer the domain is expired.
  • There was a gang of like 50 old people walking around the expo floor who were obviously sold some bizopp that takes them to Affiliate Summit.  I followed them around a bit to hear what was going on and feel kind of bad for them because I doubt many of them will ever make any money with this.  “What’s HTML?  Do you build websites?  I have $10 to spend.”
  • Shawn Collins and Missy Ward of Affiliate Summit are some of the most giving, generous & genuine people in the industry and i’m proud to be a part of their show.

Any observations about Affiliate Summit?  Comment!

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Affiliate Summit East 2011 Observations Day 2 #ASE11

Posted by Ad Hustler | Posted in Affiliate Marketing, Doing Business | Posted on 23-08-2011

  • Tons of what I would consider large well known affiliates are completely gone from this industry.
  • Almost no one turned out for what I would consider one of the most important sessions of this whole conference “Testimonials in Social Media” yet no one misses a party.
  • “You are legally responsible for not just what you SAY in an ad but what the consumer takes away from that ad” ~Jeff Greenbaum
  • “A review is not necessarily an endorsement – it’s the relationship between the review and the advertiser that makes it an endorsement” ~Jeff Greenbaum
  • Typical results are what must be marketed not only the best of the best results.
  • People think “White Boarding” is code for smoking pot.
  • Multiple female affiliate managers have told me that they have been severely sexually harassed at networks.  Kind of pathetic if you ask me.
  • Sometimes you can’t judge someone or something right off the bat – I was about to blow someone off when they were pitching me and then realized what they were pitching had more value then i thought.
  • Affiliate Summit attendance is up year over year despite the economy.
  • I see bad things coming for a couple of affiliate networks…
  • Keep your friends close and your enemies closer

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Affiliate Summit East 2011 Observations Day 1 #ASE11

Posted by Ad Hustler | Posted in Ad Hustler, Doing Business, Meetin' Mad Peeps | Posted on 22-08-2011

  • Our 10am “How To Pitch Your Business” session went awesome.  So many people showed up that people were all standing in the back.  Seriously surprised me but was really cool.
  • We had a chick ask a question in what I think was Chinese during the session. It took all of my power not to completely bust out laughing.
  • A lot of people come up to me saying I should speak more.
  • Kim Rowley only looks at the most 35 to me.
  • There seem to be A LOT less affiliates around then there used to be.
  • Most affiliates are socially awkward.
  • Apparently if you want to check into a hotel early you need an intimidating black guy.  Me & Ian Fernando both tried to check in to the hotel early and they said no and were kind of rude to boot, Ian brought back a big black guy and it was a done deal, checked in with ease…
  • Prosperent is the most underrated affiliate network at Affiliate Summit.  Almost no one knows who they are yet I think they are going to blow up in the next couple of years.
  • Seems like most affiliate networks are diversifying beyond traditional niches into app and game development.
  • If an affiliate network takes you out don’t be obnoxious and order the most expensive bottle of wine on the menu.  I heard from an affiliate network that they took some loser $2/month affiliate out and he ordered a $4,000 bottle of wine.  Don’t be greedy, it’ll come back and bite you in the ass….I guarantee it!
  • Although i’ve heard people say that Shareasale parties are lame, they really do an great job putting them together and they are the only parties where you can actually talk to people.  They had 3 rooms, a quiet room where you could talk, a room with food, and the Dance/bull riding room.  Cool theme & Good Job.
  • I’m suggesting that in the Affiliate Summit welcome bags, they get a Deodorant sponsor because there are some people here with serious hygiene problems.
  • NDemand Affiliate Network knows how to sponsor a dinner (Ian Fernando’s Dinner to be exact).  First they aren’t pushy at all and they know how to socialize.  They are a family owned company and it’s hard NOT to like the people they brought.  They took us out to Del Friscos which was fantastic and everyone had a blast.  NDemand even bought us all Gucci mousepads as gifts which I thought was a funny/memorable gift.  They are having a Puerto Rico meetup for affiliates and based on the time I had last night i’m considering going. Info.
  • Of course my server has issues while I’m typing this so i’m off to deal with support!

Any observations you all care to share?  Leave a comment.

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