Affiliate Ball Signs Juicy J For Affiliate Summit East!

Posted by Ad Hustler | Posted in Affiliate Marketing, Big Pimpin' | Posted on 24-04-2014

Los Angeles, CA -The Affiliate Ball is happy to announce the artist for the upcoming Affiliate Summit in New York will be Juicy J!  Juicy J is mostly known as one half of the supergroup, 3-6 Mafia. However Juicy J is enjoying tremendous success with his most recent collaborative, #1 hit single “Dark Horse” with Katy Perry. Other big songs currently featuring Juicy J: “Bandz A Make Her Dance” with Lil Wayne and 2Chainz, “Bounce It” featuring Trey Songz and Wale,“Double Cup” featuring Jeezy, Ludaris and The Game, and of course his Oscar winning track for best original song with Three 6 Mafia, “It’s Hard Out Here For A Pimp”.

Darren Blatt, the Affiliate Ball organizer and creator says, “We’ve had such an amazing run with huge artists over the last 5 years. For this New York show we wanted to stay extremely current with a hot artist, and Juicy J is on fire right now”. The Affiliate Ball is an official party of the Affiliate Summit. You can RSVP now on the site, AffiliateBall.com. The Ball will take place at The Copacabana located in Times Square, just walking distance from the ASE Marriott. Past Affiliate Ball artists have included: Busta Rhymes, Big Boi of Outkast, Nelly, Too Short, Doug E Fresh, Three 6 Mafia, Mixmaster Mike of the Beastie Boys, B Real of Cypress Hill, Ice-T and Coco and many other huge names. SocietyInvite is the main sponsor, however more sponsorship’s are now available. If your company or product is interested in a sposnorship or reserved table, you can contact Darren at info@affiliateball.com or call 818 825 3972

Don’t Forget Mobile

Posted by Ad Hustler | Posted in Local Online Advertising | Posted on 14-04-2014

My business has been local, local, local for quite some time now.  It’s no secret that I focus on local online marketing.  One kind of common sense but also somewhat surprising trend that I’m seeing is the onslaught of mobile traffic.  To mention that a larger percentage of the traffic coming into our landing pages is mobile probably doesn’t surprise anyone but the percentage is staggering.  Well over 50% of our traffic has become mobile.  The problem with this is that we don’t find mobile to convert nearly as well as desktop traffic.

I think that people just don’t have any attention span when it comes to going to a website on a mobile device.  They want what they are looking for in a matter of milliseconds.  If they don’t find it, they leave.  We’ve been combating that with responsive landing pages that resize themselves based on the device.  I personally hate responsive sites but they do seem to perform a bit better when you look at the conversion data.  From a personal standpoint, I don’t want someone telling me how I have to look at their website and exactly what data I can see vs not see.  I can see however why it would perform better IF you are showing the data that the consumer wants to see.

I can’t say I’ve perfected mobile by any means but we are aware of the shift and we are testing solutions to increase conversion rates.  How are YOU combating the onslaught of mobile traffic on the local level?

Ad Hustler