Posted by Ad Hustler | Posted in Doing Business | Posted on 24-11-2009
Affiliate Summit 2010 is coming. Have you booked your room yet? Personally, I like staying at the hotel the conference is being held at. It makes it easier to run back up to the room to get something or put something down. I know lots of ballers won’t want to stay at the Rio, but for those who do I got an email this morning from them with a pretty steep discount. I ended up saving over $300 off my stay so I figured I’d share……and no it’s not an affiliate link of mine. Act fast because I don’t know how long the link will last.
Enjoy, and see you there.
Please Note: I do receive a Press Pass to Affiliate Summit which get’s me in for free however, all statements and thoughts are my own opinions.
I was recently reading through Revenue Magazine. It had a great chart of the Top U.S. Ad Networks, so I figured I’d share:
Top 50 U.S. Ad Networks by Unique Visitors, April 2009 (Courtesy of Revenue Magazine)
|Rank||Ad Network||Unique Visitors (000)||Reach (%)|
|3||Google Ad Network**||164,518||85|
|6||Fox audience Network**||149,249||77|
|9||24/7 Real Meda**||147,668||77|
|12||Microsoft Media Network**||139,674||72|
|14||Casale Media MediaNet**||137,884||71|
|18||Adconion Media Group||133,498||69|
|22||Platform-A Video Network||121,949||63|
|25||Digital Broadcasting Group||112,646||56|
|26||MSN Windows Live||111,783||58|
|27||AOL Media Network||107,469||56|
|28||BrightRoll Video Network||99,911||52|
|35||National Newspaper Network: Total U.S. Newspapers||74,415||39|
|39||Monster Career Ad Network||72,225||37|
|45||IAC Ad Solutions||57,650||30|
|49||National Newspaper Network: Top 25 Newspapers||50,644||26|
**Denotes an advertising network
*Denotes entity has assigned some portion of traffic to other syndicated entities.
Go Make Some Money!
All you hear is doom and gloom for affiliate marketing nowadays. I propose that things are looking bright.
Lately you hear a lot of complaints from web surfers about the ads showing up on sites they frequent. Web users say they don’t like seeing ads. Does this mean all of our traffic sources will dry up in the coming years as sites shift from ad supported to paid content models?
Forrester Research recently did a study asking “If the web sites for the newspapers and magazines you read were no longer free, how would you prefer to pay for that content?”
Here are the results of that study:
80% of users simply WOULDN’T ACCESS THE CONTENT ANYMORE. Could that be a more promising statement of affiliate marketing’s and online marketing’s future? I think not!
Web surfers are cheap bastards. They expect endless and excellent content and all for free. Businesses need to meet these expectations which means they need to support their business models in another way. This means MORE ADVERTISING OPPORTUNITIES. Booyakasha!
Advertisers themselves are using more and more metrics to determine their return on investments, shifting ad dollars into profitable placements. Negative ROIs means that the advertiser stops running their ads through a given media source. This means that content providers/media sources need to make sure that advertisers are achieving their objectives or they lose their ad dollars. This translates into more affordable advertising and more self serve supply/demand ad systems like Adwords & Facebook Ads.
The future looks bright for us. There will be more advertising opportunities, quite possibly at lower prices as the market fragments itself.
Stay in the game and stay compliant and you will be making the internet monies for years to come.