Affiliate Summit Sessions Are Better Than You Think

Posted by Ad Hustler | Posted in Affiliate Marketing, Doing Business | Posted on 23-08-2010

There is a misconception among the younger affiliate marketing guys that the seminars at Affiliate Summit suck and are a complete waste of time.  Although I haven’t been to tons of the sessions in the past, I made it a point to get to at least a few of them at Affiliate Summit East 2010 and I have to say, they were really really good.  In the sessions that I saw the speakers really knew their niches but the people that got up and asked questions were complete dummies.  Here are 3 sessions I really liked:

Jason Akatiff aka Smaxor

Jason talked about using paths and building lists.  He went into what different data is worth, how to collect it and how to monetize it.  Jason is pretty laid back so it wasn’t your typical in-your-face kind of session.

Shoemoney

People give Shoemoney a lot of crap for being a guru.  I’ve always kind of liked his honest approach to things.  His session was about Facebook.  It was well researched, had some awesome case study data and was well worth any affiliates time.  I like Shoemoney’s presentation style.  He keeps it interesting, keeps you engaged and educates you all at the same time.

Jim Kukral

Kooky Kukral did the keynote on the last day of the Summit.  Although he wasn’t teaching any killer internet marketing strategies, I did find his keynote to be motivational.  He had some great life stories, talked about lessons learned and made you want to take action when you left the conference room.  He mentions Ad Hustler in his new book too so how bad can he be?

Besides these sessions, I heard affiliates saying good things about other sessions as well.  I’m not saying that getting a pass that includes sessions is going to make you a success in this industry but if you have the money and it doesn’t hurt too much to spend it, I suggest getting a conference pass that includes sessions at the next Affiliate Summit.

Please Note: I do receive a Press Pass to Affiliate Summit which get’s me in for free however, all statements and thoughts are my own opinions.

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Affiliate Summit East NYC 2010 Day 2 Observations #ASE10

Posted by Ad Hustler | Posted in Affiliate Marketing, Doing Business | Posted on 17-08-2010

Affiliate Summit day 2 thoughts, things learned and observations:

  • It’s a really bad sign when the show is going on and your sales rep is sitting there reading a USA Today.
  • If Shoemoney’s product is as good and informative as his seminar than it’s probably a great product.
  • Some takeaways from Shoemoney’s session: 60% of Facebook users login daily.  “Affiliate Marketers are our worst enemy” ~Facebook 2010 – Affiliates are using event pages to promote things that Facebook banned through the ad system.  This pisses off Facebook because not only are affiliates still creating a bad user experience but now Facebook isn’t even making money on it. Big ad spend = the rules no longer apply.  He gave examples of major brands doing the exact same thing as affiliates are being banned for.  Early adopters make the most money in any new ad system.  Facebook considers any click through rate over 0.01% an EXCELLENT click through rate.  Whether you are bidding CPM or CPC you need to beat the house rate of about 23 cent CPM in order to get your ads to run.  Shoemoney’s research has shown that in order of importance the following aspects of a Facebook ad: 10% Title, 20% Body Text, 70% Images.  – 75% of clicks if multiple ads are on a page will be to the ad with booby cleavage.
  • People ask the stupidest freakin’ questions at seminars. If they would spend a second thinking about what they are asking rather then getting excited about hearing their own voices, they wouldn’t sound so stupid.
  • Emailers are a whole other breed in this industry.  Either they are coming out into the open or there are a lot more emailers all of a sudden because i’ve never met so many at an event.
  • Shawn Collins is a pimp
  • It’s interesting how small of a world it is.  I constantly run into people I know from other aspects of my life at affiliate events.
  • If you say something to someone and they immediately blow up at you/over-react you know what you said is TRUE.
  • MediaWhiz/MonetizeIt has by far the best events in the industry.
  • Getting stuck in the South Bronx with 25 affiliates can be an interesting experience.
  • There is a lot of talk about pursuing “Big Brands” in affiliate marketing offers.
  • People get extremely offended if they think i’m referring to them with these thoughts & observations.

Please Note: I do receive a Press Pass to Affiliate Summit which get’s me in for free however, all statements and thoughts are my own opinions.

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Affiliate Summit East NYC 2010 Day 1 Observations #ASE10

Posted by Ad Hustler | Posted in Affiliate Marketing, Doing Business | Posted on 16-08-2010

Some observations and things I learned on Day 1

  • Considering how many of the people I know that weren’t coming to Affiliate Summit this time around the place is PACKED!  The meet market yesterday was extremely busy.
  • There are more Faux Hawks per capita at an Affiliate Summit then the Jersey Shore.
  • Some affiliates are cheap as hell.  We had a dude jump in a cab with us yesterday and say he’d pay for the ride.  The bill was $4.90 – He paid $5 but refused to tip the driver. lame
  • There is a lot of change going on at the affiliate networks.  I’ve heard of quite a few layoffs this week.
  • I hear rumblings that certain (loved & respected) affiliate networks you THINK are doing well are being supported by only 3 or 4 affiliates.
  • A lot of guys that have been in affiliate marketing for a LONNG time actually aren’t even doing affiliate marketing anymore.  You would assume they are, but they are into other things at this point because they wanted more stability in their income.
  • According to Jason @ Ads4Dough Seminar: Email data is worth 50 cents – $1.50 per record per month.  SMS data is worth 5-10 cents per record.  Phone data is worth $1-$5 per record.  Physical mail data is worth 25-50 cents per record.  If you ever broker data, make sure you seed the list so that you know what’s being mailed to it.  B2Mobile is a good SMS partner.  If you do an email list right the data is worth approximately $1 the first month, 50 cents per month for the next 4-5 months and has a lifespan of 6 months.
  • I hear that affiliates are owed tons of outstanding money by affiliate networks.
  • I hear that affiliate networks are owed tons of outstanding money by advertisers.
  • The affiliates in the CPS space don’t seem to respect the affiliates in the CPA space and vice-versa – maybe it’s a lack of understanding what each type of affiliates’ business model is.
  • Companies that hire models to work at their booth come off as desperate to me.
  • People need to learn how to talk louder.

That is all…

Please Note: I do receive a Press Pass to Affiliate Summit which get’s me in for free however, all statements and thoughts are my own opinions.

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Affiliate Summit East NYC 2010 Pre-Game Observations #ASE10

Posted by Ad Hustler | Posted in Affiliate Marketing, Doing Business | Posted on 15-08-2010

Some observations about last night

  • I think that some affiliates are super insecure about either what they are doing as a life choice or how much they make because people brag WAY TOO MUCH about money.  Money is good to have but if your purpose of coming to Affiliate Summit is to brag about how much you make, maybe you need to examine yourself a bit.
  • Too many affiliates are socially awkward.  I think they need practice speaking in normal social situations rather then on Wickedfire.
  • I’ll talk to anyone, I love meeting new people but seriously do you have to tell me your life story?
  • For an industry where everyone is technically your competition, people are very willing to share what they are doing.  It’s something that makes affiliate marketing unique.
  • These big affiliate parties are kind of lame.  I’d much rather just chill and talk to knowledgeable people rather then go to some bar chock full of people in suits who are just there for the open bar.
  • Wickedfire affiliates have a much different attitude then all other affiliates

Were you in the hizzouse last night?  Anything to add?

Please Note: I do receive a Press Pass to Affiliate Summit which get’s me in for free however, all statements and thoughts are my own opinions.

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Affiliate Summit East 2010 Coverage – Changing Things Up

Posted by Ad Hustler | Posted in Affiliate Marketing | Posted on 13-08-2010

Affiliate Summit is coming upon us.  As always Ad Hustler will be there covering the event.  If you will be there make sure you say Hi.  I love meeting new (and old) friends.

I will try to do daily updates of the event however, I am going to do it a little differently this time.  Rather than long drawn out posts about what I did, where I went and who i met, I am going to just state observations.  I’m going to attempt to share what I learn and what I see in short “brain fart” type entries similar to how I covered the Affiliate Summit NYC Social Media event a couple of years ago.  If you’re at Affiliate Summit this week, add your own brain farts in the comments.

See you in NYC

Please Note: I do receive a Press Pass to Affiliate Summit which get’s me in for free however, all statements and thoughts are my own opinions.

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