Ad HustlerConfessions Of A Serial Internet Entrepreneur

I saw a tweet yesterday from Barman of PPC.bz to a top 10 list of email marketing services.  Since people always want to know which email marketing services to use, here are 10 you may or may not have heard of.

Topica Inc

http://www.topica.com

StreamSend

http://www.streamsend.com

ExactTarget

http://email.exacttarget.com

My Emma

http://myemma.com

VerticalResponse

http://www.verticalresponse.com

Email Labs

http://www.lyris.com/solutions/lyris-hq/email-marketing/

Mailworkz

http://www.mailworkz.com

Double Click

http://www.doubleclick.com

iContact

http://www.icontact.com

Constant Contact

http://www.constantcontact.com

I’ll add these 2 which i’ve used personally and like:

Aweber

http://www.aweber.com

Mailchimp

http://www.mailchimp.com

Do you have any to add to the list?

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I will preface this post by saying I DO NOT consider myself a list building or email marketing expert.  It’s actually one of my weakest skillsets (but i’m working on it).

One thing I find about going into campaigns where my goal is to build a list, is that my lists end up costing too much per email address to be profitable.  I have a concept that i’ve been working on that I figured i’d share with you guys.  Most affiliates have the mindset of “I want to build a {Dating|Fitness|Education|etc} email list.”  The mindset makes sense because they want to push those type of offers to the list.  What i’ve been testing lately is finding a traffic source that i KNOW has really cheap traffic and then building an email list/landing page laser-targeted to that traffic source.

For instance:  Let’s say you had access to some really cheap traffic revolving around the niche of fishing.  There obviously aren’t a ton of fishing offers in the CPA world.  However if the traffic is heavily fishing related and your email list collection landing page/list is targeted right to that demographic then chances are you are going to get some ridiculously cheap email addresses.  The next goal would be to make some money off of them.  Using this same niche of fishing, you may have to think outside the box on monetization.  Although CPA networks aren’t going to have many offers to cater to this niche, the sales based networks like CJ, Linkshare & Shareasale will.  You can even twist CPA offers using targeted call to actions like “Stop fishing alone – find a girl who loves to fish.”

The point here is to think outside the box.  Rather then always building a list based around a niche you want to promote to, try finding a cheap traffic source and build a list laser targeted around that traffic source.

Have you tried this?  How were the results?

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