The Thankful Thanksgiving Post

Posted by Ad Hustler | Posted in Ad Hustler, Off Topic | Posted on 27-11-2008

It’s Thanksgiving.  I decided it’s time to reflect on what I’m thankul for.  Here is a top 5 list:

5) This Industry

The affiliate marketing/internet marketing industry is unique.  Although there are some real douchepickles, it’s also filled with really helpful people, who do extremely generous things.  2 generous people in this industry that I am thankful for are Wes Mahler & Jon Fisher.  I wouldn’t say I know either of these guys all that well but both have made meaningful contributions to my life.  Jon is the owner of Wickedfire.  Without Wickedfire I probably wouldn’t do half as well as I do today.  Jon doesn’t charge us affiliates a dime to use it.  Wes created Tracking202 & Prosper202.  I use Prosper202 and it has helped me to really make some serious bank.  Wes to this date has not charged anything to use his software.

Two other guys I am thankful to have met this year are Ian Fernando & Waynedog.  The 3 of us have a masterminds group where we bounce ideas off each other and help each other with campaigns.  It’s nice to have 2 guys you can trust not to steal your ideas and give constructive criticism on what you are working on.  Forget about the marketing side, these are both just 2 awesome guys.

4) Family

Family is good.  I am thankful for my family.

3) A Goal Accomplished

Ever since I was a kid, I only had 1 true goal.  At age 23 I met that goal.  I always wanted to own my own home.  In the NY area that’s not the easiest feat to accomplish.  Between the home prices and taxes around here, you need to make some serious bank to survive.  I don’t have many friends from my childhood that have accomplished this.  In fact, most still live with mommy and daddy.  Being a homeowner is a source of pride for me and it’s something I’m very thankful for.

2) My Noggen

One of my biggest assets is my brain.  Let’s face it.  To thrive in an ever changing industry you need some smarts.  I truley believe that I can do anything I set my mind too as long as I can get motivated enough to do it.  It’s all about the Hustle.

1) The Wife

Ahh, the #1 thing that I’m thankful for is my wife.  My wife is the most dynamic, funny and interesting character I have ever met.  She is my partner in every way.  She shares my life, she helps with my businesses, she runs the house and she would do anything for me.  I would do the same for her.  We are very different people but somehow share the same beliefs, ideals and values which is why we are a perfect match.

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Happy Thanksgiving To All.  What are you thankful for?

Ad Hustler

PPV Case Study #1

Posted by Ad Hustler | Posted in Ad Networks, Case Studies | Posted on 26-11-2008

I tried a small test on a popular PPV network.

Targeting

Country: U.S.
Keywords/URL’s: 4
Budget: $25

Traffic

Views: 1,168
Cost: $22.80
Average CPV: 0.0195 cents

Revenue

Leads Generated: 7
CPA: $1.25
Gross Revenue: $8.75

Net Revenue: -$14.05

My first test was not a winner but not a complete disaster either.  I got a feel for how the system works and what type of traffic comes through.  The conversion rate was rather low but I have a feeling it always is on the low side considering its adware traffic.  To get this right I’m pretty sure that I will need to test a lot of different niches.  One thing I want to try is an offer that pays out better then a buck or two.  Since the conversion rate is low, a higher paid offer may do well for ROI, if targeted correctly.

Ad Hustler

What Is PPV?

Posted by Ad Hustler | Posted in Ad Networks | Posted on 25-11-2008

I’ve been hearing a lot about PPV lately. Basically it’s been around for years but I have never heard so much talk about it as I do now. It very well could be the next frontier as a traffic source.

What is PPV Advertising?

PPV advertising stands for Pay-Per-View. When people hear that they automatically think it’s the same thing as CPM (Cost Per Thousand Impression) advertising. It’s not! Pay Per View means you pay every time your landing page is viewed. Although that sounds like PPC it’s different because to view your landing page no one is clicking. Your landing page is appearing in a popup.

How Does Someone See A PPV Ad?

PPV ads are typically served as a result of adware being installed on a users computer. If you advertise on a PPV ad network you are essentially advertising within adware. When the user takes a specific action within their browser, such as searching or going to a URL, a new instance of their browser opens up with your landing page in it. You are charged every time this happens.

So How Does PPV Work From An Advertisers Perspective?

PPV works similar to Adwords. You input a destination URL and then you bid on either keywords or URL’s. If you are bidding on the word ‘dirty banana’ and the user goes to google and searches for a ‘dirty banana,’ a new instance of their browser will open and your landing page will display in front of the window they were using to perform their search. If they are interested, they continue on your landing page and hopefully perform the desired action, if not they close the window.

What Does PPV Cost?

In most cases it costs .015 – .02 cents per view.

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PPV is not better or worse then PPC or CPM, it’s just different. You need to keep in mind, WHY the users are seeing your ads before you start a campaign because their intent could be wholly different then that of users clicking PPC ads. This ad style is much more intrusive. You have the option of setting a frequency cap of how often the same person sees your ad. You may want to utilize this so you don’t annoy the piss out of someone by showing them your ad time and time again.

I will probably be posting some small PPV case studies, so stay tuned.

Ad Hustler

Brainstorm: Things That Still Need Advertising In A Down Economy

Posted by Ad Hustler | Posted in Online Pep Rally | Posted on 21-11-2008

This has been spoken about time and time again.  Just because it’s a bad economy out there, doesn’t meen that as an advertiser you just close up shop.  There are plenty of industries/products that still need advertising and that the general public is still “buying.”  I will throw out some ideas, if any readers can contribute, please do so in the comments:

Weight Loss – People are always going to be overweight and overweight people are always looking for a magic bullet.  Sell them some weight loss pills.

Dating – Guys are always going to be horny.  Play on that male need/fantasy and get them to sign up for dating websites.

Mobile Offers – Let’s face it.  These are just about the sketchiest offers on the net.  Since most people don’t even realize they are subscribing to these services, the economy doesn’t effect it.

Email & Zip Submits – Everyone loves free.  Getting someone to enter an email address or a zip code is really not hard.  Also, if you think there’s no money in these because the payout is only $1-$2, think again.

Insurance – Although insurance is a financial product, it’s a needed product.  If you drive, you NEED auto insurance and if you have a home, you NEED homeowners insurance.  Fill that need and make some bank in the process.

Debt Relief – After these retards buy their weight loss pills, subscribe to adult friend finder and get duped into a mobile offer, they will find out they don’t have the money to pay their credit card bills.  Not a problem, get them to sign up for debt relief offers.  These usually pay out really good and its just a short form.  Just make sure you get them at least 10k in debt first since thats the minimum on most of the offers.

Any other ideas?  Please share…

Ad Hustler

Read This And Discuss In The Comments

Posted by Ad Hustler | Posted in Online Pep Rally | Posted on 19-11-2008

Barmans Hot Dog Story

Ad Hustler