What Is PPV?

Posted by Ad Hustler | Posted in Ad Networks | Posted on 25-11-2008

I’ve been hearing a lot about PPV lately. Basically it’s been around for years but I have never heard so much talk about it as I do now. It very well could be the next frontier as a traffic source.

What is PPV Advertising?

PPV advertising stands for Pay-Per-View. When people hear that they automatically think it’s the same thing as CPM (Cost Per Thousand Impression) advertising. It’s not! Pay Per View means you pay every time your landing page is viewed. Although that sounds like PPC it’s different because to view your landing page no one is clicking. Your landing page is appearing in a popup.

How Does Someone See A PPV Ad?

PPV ads are typically served as a result of adware being installed on a users computer. If you advertise on a PPV ad network you are essentially advertising within adware. When the user takes a specific action within their browser, such as searching or going to a URL, a new instance of their browser opens up with your landing page in it. You are charged every time this happens.

So How Does PPV Work From An Advertisers Perspective?

PPV works similar to Adwords. You input a destination URL and then you bid on either keywords or URL’s. If you are bidding on the word ‘dirty banana’ and the user goes to google and searches for a ‘dirty banana,’ a new instance of their browser will open and your landing page will display in front of the window they were using to perform their search. If they are interested, they continue on your landing page and hopefully perform the desired action, if not they close the window.

What Does PPV Cost?

In most cases it costs .015 – .02 cents per view.

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PPV is not better or worse then PPC or CPM, it’s just different. You need to keep in mind, WHY the users are seeing your ads before you start a campaign because their intent could be wholly different then that of users clicking PPC ads. This ad style is much more intrusive. You have the option of setting a frequency cap of how often the same person sees your ad. You may want to utilize this so you don’t annoy the piss out of someone by showing them your ad time and time again.

I will probably be posting some small PPV case studies, so stay tuned.

Ad Hustler

Comments

  1. FYI – PPC-Coach also has a site called PPV-Coach which is invite only

  2. @PPC-Tech – Yea I have heard about it. Are you a member? Is it any good?

  3. Ive been tinkering with PPV as well. So far, minor conversions. The plus side of course though is no quality score, and campaigns only take a few minutes to set up.

  4. Ad Hustler, I bought a $2000 course on ppv from Gauher Chaudhry. I have been doing some big stuff with ppv with that info. I can even give you a copy of my dvd’s ;) Email me your aim/msn if you want to exchange info on some aff stuff.

  5. Vlad :) Could you please share this info with us, too ;)

    By the way I had an e-book about this but using black hat techniques to have more income. It was on DP forum.

  6. [...] Hustler writes about PPV, and has a case study of a PPV campaign which he’s lost [...]

  7. [...] What Is PPV? PPV Case Study [...]

  8. PPV sounds like pop under ads. Why would anyone need to spend $2000 to learn how?

  9. PPV and CPM advertise is really profitable, for example I’m using now poponclick.com and I’m really satisfy

  10. That’s a nice and concise explanation. Do you think PPV marketing might be unethical at all? I mean most people have no idea that they have spyware on their PCs. It’s like tricking them by showing pop-ups they think come from the original site and not a hidden adware program.

  11. @Andrew – It’s not spyware, it’s adware. As long as your working with a reputable network every ad that pops says the program that triggered the pop right under the ad. If you click that it tells you why the ad is popping and you can uninstall the program easily at anytime. Most are also whitelisted by the antivirus/antispyware programs so they are legit. Someone has to pay for those free games.

  12. Please help me start a PPV campaign just wanted to learn how to bring traffic to my links and web sites.
    Regards,
    Valentin

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