PPV Case Study #1

Posted by Ad Hustler | Posted in Ad Networks, Case Studies | Posted on 26-11-2008

I tried a small test on a popular PPV network.

Targeting

Country: U.S.
Keywords/URL’s: 4
Budget: $25

Traffic

Views: 1,168
Cost: $22.80
Average CPV: 0.0195 cents

Revenue

Leads Generated: 7
CPA: $1.25
Gross Revenue: $8.75

Net Revenue: -$14.05

My first test was not a winner but not a complete disaster either.  I got a feel for how the system works and what type of traffic comes through.  The conversion rate was rather low but I have a feeling it always is on the low side considering its adware traffic.  To get this right I’m pretty sure that I will need to test a lot of different niches.  One thing I want to try is an offer that pays out better then a buck or two.  Since the conversion rate is low, a higher paid offer may do well for ROI, if targeted correctly.

Ad Hustler

Comments

  1. You mind sharing the names of a few “more reputable” ppv networks you are working with or considering?

  2. would like to give ppv a go as well just not sure who to do it with..hint hint

  3. There are a bunch of these providers. I honestly cant vouch for any yet, but Zango and Traffic Vance are two pretty well known ones.

  4. Interesting case study. In all honesty that is not bad for a first attempt.

    I know I have just seen this now but did you get any better results in further tests?

    Wayne

  5. What is your advice to the newbies when doing the first campaign? Test everything?

  6. Definitely test everything!

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  8. Hi, do you have another ppv case study?
    Thanks

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