Let’s face it. Organized religions are the best marketers in the world. They have complete control over the product they market, can make any claims they want and never have to prove results (since results can’t be proven until death). Dead people don’t usually complain so it’s a win/win for everyone.
In all seriousness, religions and religious groups are great marketers. This past weekend I attended a music festival. Some hardcore bands that I really like were playing such as August Burns Red & The Devil Wears Prada. Although many of the people attending just want to see the bands they like, I happen to know that the concert organizers have the goal of getting the message out about their religion. When you break down the pieces of the puzzle here, it’s genius marketing.
How do we reach a coveted young demographic and get our message out about Christianity?
- Book bands that our target demographic likes.
- Make sure that all advertising materials are trendy and young looking
- Make sure to never OFFICIALLY mention that the event has a religious undertone – make subtle references.
- Between the advertising and the bands people will show up
- Once we have them at the event we can spread our message since they aren’t going anywhere
- Bless the stage before acts perform
- Tell inspirational/religious stories between bands playing
- Best of all – Let everyone PAY to see the bands and we get to market to everyone for free
It’s really quite genius. You get people to pay to see one thing and then you mix in your message and preach your beliefs to an otherwise uninterested audience.
Think about how you can use this to make more money. What can you offer to people that they will find value in that will afford you a cross-promotional opportunity to sell something else? Better yet can you charge people for something and use the sale as an opportunity to advertise something else?
2 of my favorite quotes I overheard from the show:
In the merch tent: “Watch your merchandise because theft happens. Although this is a christian event, non christians will also be coming”
From the stage: “If you need someone to pray with find anyone in a yellow shirt. They will either pray with you or direct you towards someone you can pray with” (Guess what color shirt I was wearing that day…)
P.S. I’m not knocking anyone’s religion. Everyone is free to believe whatever they want to.