Facebook Releases Multiple Account Dashboard For Advertisers

Posted by Ad Hustler | Posted in Social Media | Posted on 16-09-2010

Although Facebook Ads is a great advertising system, I feel like they don’t update it and add useful new features all that often.  As of yesterday they’ve launched a dashboard where you can manage multiple advertising accounts.  This will be a huge time saver for agencies and affiliates that manage multiple advertising accounts (for whatever reason).  The system sounds like it will be similar to Google’s “My Client Center.”

The announcement:

Do you have access to multiple advertising accounts? Would you like an easy way to view all your accounts at once?

To help you quickly view all the accounts to which you access and manage, we are providing one easy-to-digest dashboard with your basic summary statistics for each advertising account. From this single view, you can easily navigate to a specific ads account, or sort the columns and determine how all of your accounts are performing. The dashboard will be visible when you log in to your Ads Manager.?

Unfortunately, I have NO IDEA how you actually gain access to this feature.  You would think if you were announcing a feature, you’d tell people how to use it.  Maybe it’s supposed to be a scavenger hunt and it’s actually a 1×1 pixel hidden somewhere, i don’t know.

Now that Facebook Ads is in the feature adding mode they should figure out a way to add day-parting to their system.

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Comments

  1. Great feature if you’re an agency or consultant, however this is a terrible idea for anyone running affiliate offers.

    Facebook tracks every single detail and once you have an account banned, the rest of them in this ‘master account’ are going to be killed as well.

    Great for agencies, not great if you do even the slightest amount of shady offers.

    Just my .02

  2. @Nick – I do concur. If there is shadiness going on, don’t use this. If your using multiple accounts for billing reasons only, this is helpful.

  3. How about and exclusion tool, as in don’t show my ad to people that have this interest / education level / whatever. How about frequency capping. How about blocking specified IPs. You know, features Google has had just about forever.

  4. Ha! They mentioned this feature to me at ASE 2009 and it is just now being released? Now if only I could find this feature.

    Now all we need is for Wes to implement a MCC-like feature into Prosper.

  5. @Riley – True but with the pace of development on Prosper, i wouldn’t count on it. I guess that’s what you get for free :)

  6. I’m still waiting for the day-parting feature. Personally myself, I think that should’ve came ahead of the Dashboard feature.

    Again, thats just me.

  7. lol FB is not likely going to release day parting or frequency capping (another missing feature DESTROYING profitabliity) any time soon.

    Why?

    Cuz they make too much money offa not having it.

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