Affiliate Marketing Brings Unlikely People Together

Posted by Ad Hustler | Posted in Affiliate Marketing, Doing Business, Meetin' Mad Peeps | Posted on 24-01-2011

Cars, Clothes, Money, Hoes…. That might be the mission statement for a lot of affiliate marketers out there.  I think that many affiliates overlook the friendships they’ve developed because of this industry.  More interestingly yet, I find that the affiliate marketing industry breaks down social groups and brings together weird mixes of people.

Case In Point:

Eric Nagel & Jason Rubacky

There are probably tons of unlikely friendships within the affiliate marketing space but I always find it funny to observe Jason Rubacky & Eric Nagel.  Jason is a tattooed, crazy, hip-hop loving maniac who lives & breathes being ShareaSale’s well known affiliate manager.  Eric is more like that nerdy kid who loved computers in high school and got straight A’s in  every class.  Yet, these 2 guys are like peas in a pod and you see them hanging out at every affiliate conference.  I’m not knocking either one of them.  In fact, they are awesome people and i’m friends with both of them.  My point here is when did you ever see the tattooed maniac & the kid getting straight A’s hang out in high school?  You didn’t!

That’s the beautiful thing about this industry.  People don’t just judge each other based on appearance or lifestyle.  Their mutual interest and love of internet marketing bring them together.  I’m friends with tons of people who are nothing like me and at first glance I may not have thought i’d get along with.

Next time you are at an affiliate conference and you see some guy/girl who seems to be a loner, walk over and ask them to grab a bite to eat.  Maybe you’ll find a new friend who can also help you in your business.

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Drew Eric Whitman of Ca$hvertising @ Affiliate Summit West 2011

Posted by Ad Hustler | Posted in Affiliate Marketing, Doing Business, Meetin' Mad Peeps | Posted on 19-01-2011

Ca$hvertising by Drew Eric Whitman is probably the best book on marketing and sales psychology that i’ve ever read.  When i heard that Whitman would be a keynote at Affiliate Summit West I was pretty psyched.  To be honest, i’m rarely up in time to make it to a keynote.  After long nights at Affiliate Summit it’s pretty hard to get up by 9am to see someone speak.  I set my alarm and made it in time to grab a front row seat to see the keynote.

Drew Eric Whitman is a fantastic and energetic speaker.  He keeps you engaged with him throughout his entire speech.  The guy knows how to brand himself.  He calls himself the Dr of Direct Response and comes out wearing a lab coat with his name embroidered on it which strangely increases his authority.  He does a great job getting his points across and I thoroughly enjoyed his session.  I was live twittering some of the points I took home from the session so here they are again:

  • Show your product being USED in ads for greater response
  • All caps slows readership By 11.8%
  • Always put captions under pictures – they get 2-3x greater readership than body copy
  • Times New Roman is the least preferred font online
  • Sans serif printed body copy reduces ad readership by 53.5%
  • Dont design with white text on a black background – it reduces readership up to 70%
  • Direct peoples optical flows with arrows
  • The shorter your return period the more returns you get
  • In print: covers are the ONLY positions worth paying extra for
  • Always sell benefits, not features. People don’t want drills, they want holes. They don’t want ovens, they want a hot meal.

There were a lot more great points but those were some that I remembered.

One of the purposes of writing this post was to give an alternate viewpoint for a lot of the people that think they won’t like the sessions at Affiliate Summit.  Yea, the sessions can be hit or miss.  I personally attended at least 1 session that I didn’t like at all but then I also attended this keynote which I thought was a huge value for anyone attending with a sessions pass.  My point here is don’t just follow the pack, take a look at who’s speaking at Affiliate Summit and see if it’s worth it to you before automatically dismissing a session pass just because people say it’s not worth it.

Did you see this keynote?  What did you think of it?

Disclosure: I attended Affiliate Summit West 2011 on a complimentary speaker/press pass.  No one asked me to write this post and all opinions are those of Ad Hustler.  No other compensation was received in exchange for writing this.

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Affiliate Summit West 2011 Day 2 & 3 Observations

Posted by Ad Hustler | Posted in Ad Hustler, Affiliate Marketing, Meetin' Mad Peeps | Posted on 13-01-2011

On tuesday night of Affiliate Summit Myself, Ian Fernando, Jonathan Volk, Jim Banks & DK were sitting around having a lot of laughs at the Parasol Bar at The Wynn.  DK pulled up my observations post from day 1 (since he’d never read AdHustler.com before) and laughed hard.  I mean really hard.  We decided to as a group come up with some observations about Affiliate Summit.  Some are mine, some are DKs, some are the groups.  Here they are:

  • Even if you don’t have business cards you can still win 1000 in a business card drawing. (It Happened)
  • If you are at an affiliate conference to market your network, don’t have a line of people, waiting to speak to you about the money you haven’t paid them.
  • If you are going to have babes working in your booth, make sure they at least know what affiliate marketing is.
  • If you are trying to impress a girl, don’t tell them “I have been with the same girl since I was 14 so I have had time to practice being “the creepy guy”. (Actual comment overheard).
  • The Wynn and Encore are such a labyrinth that Jason Rubaky, covered in tattoos was seen riding a hover round (old people scooter) around the hotels and parking it in his room.
  • If you want to want to lose money at a bar or make everyone at a party uncomfortable, invite DK and Ad Hustler and have them talk about how they don’t drink, smoke or take drugs.
  • Don’t think that just because you spent $2000 for your hotel room for the week that you can use your cell phone without holding it against the window.
  • While someone is peeing is not the appropriate time to introduce ones self.
  • Shoemoney knows how to draw a crowd to a product launch.  He had Rob Hustle with Dancers introduce the session
  • There is a huge difference between a good session & a bad one.  Not all sessions work, not all speakers are good
  • I like people who can see the comedy in themselves – don’t take yourself too seriously
  • Don’t ever ask someone how much they make.  If you do, you deserve your head dunked in the toilet
  • Whether you are “big” in internet marketing or “small” be nice to everyone.  Small fish become big fish and big fish fall.  Make friends, not enemies.  Treat people with respect unless they prove they deserve otherwise
  • Don’t talk to someone when they are on the phone
  • I had the undying need to write my name in the blue pads in the Wynn urinals every time I peed.

What can you add?

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Affiliate Summit West 2011 Day 1 Observations

Posted by Ad Hustler | Posted in Ad Hustler, Affiliate Marketing | Posted on 10-01-2011

  • Lots of old fogie corporate types seem to be infiltrating the affiliate space – they must have heard there’s money here
  • Affiliates flaunt their money way too much – who cares what you have?
  • The affiliate industry is smaller then people realize – people know a lot more about you then you may think they do
  • Eric Nagel is extremely intelligent and enlightening to speak with
  • If you are having dinner with one affiliate network & another affiliate network sends drinks to your table – i think you should turn down the drinks but thank them for the sentiment – what do you think?
  • The Wynn has the worlds worst free pens
  • Ready for the next HOT media source that everyone is talking about?…..SEO
  • Speaking at a conference really isn’t very hard at all
  • John Chow LOVES attention, even if it’s bad attention
  • Amanda Orson & myself sound good on a panel together – it jives
  • A lot of people have disappeared from this industry
  • ShareaSale must BANK because they put on some serious parties
  • I like the comrodery among people who have been in this industry a while
  • Some companies that have tables at the Meet Market are awful at branding themselves
  • The Wynn is a nice place for a conference but the size makes it a bit less intimate then the Rio was.

What were your observations for day 1?

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Ad Hustler Speaks TODAY! #ASW11

Posted by Ad Hustler | Posted in Ad Hustler, Local Online Advertising | Posted on 09-01-2011

The time has come.  I will be speaking today at Affiliate Summit.  The details:

Local Lead Generation – Heaven & Hell
Session 4a
Location: Margaux 1
Time: 3:30pm-4:30pm

Learn about how local lead generation works as well as the positives & negatives to this often discussed “next generation” of affiliate marketing.

Experience level: Beginner, Intermediate
Target audience: Affiliates/Publishers, Merchants/Advertisers, Networks, Other
Niche/vertical: Local

I hope some of my readers will come and check out the session.  It’s always more comfortable having familiar faces in the audience.

Hope to see you there and please spread the word.

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Local Lead Generation – Heaven & Hell
Session 4a
Location: Margaux 1
Time: 3:30pm-4:30pm

Learn about how local lead generation works as well as the positives & negatives to this often discussed “next generation” of affiliate marketing.

Experience level: Beginner, Intermediate
Target audience: Affiliates/Publishers, Merchants/Advertisers, Networks, Other
Niche/vertical: Local