Let’s face it. I was one of the first guys in this space giving solid information about local lead generation. When I started my local online advertising series I made a post called The Ugly Side of Local Online Advertising. I was being very honest about my experiences and people seemed to blow off all negative points about local online advertising in lieu of trying to make a quick buck. You cannot make a quick buck in local online advertising. You either form a business model and stick with it or you burn out quick.
I’m starting to see a lot of blog posts, forum posts and tweets about how much harder local online advertising/lead gen is then the writer thought it would be. Since Shoemoney & Ad Hustler probably spawned 75% of all the affiliates that are trying to get into local lead gen, i can say, I told you so.
This post isn’t to say stay away from local lead gen. It can work. It just isn’t an overnight get rich quick scheme. If you have the skills and stick with it, there is money to be made.
I’ve seen a lot of products hit the interwebs lately regarding local. Don’t waste your money on most of them. It’s all rehashed crap or common sense. I will however put in 2 thumbs up for Chad from CDFNetworks Local Lead Plan (Not an Affiliate Link). I’ve read a decent portion of his ebook/plan and it is super solid information. I do a lot of local lead gen & I even learned things that I didn’t know from the book. I’m actually surprised he put it all out there. Regardless, if your going to buy ANY product, that’s the only one you should drop any cash on.
(I was not paid to say nice things about Chad’s Local Lead Plan – If I think somethings good I’ll recommend it, if i think it sucks, I’ll tell you. My opinion cannot be bought)