Posted by Ad Hustler | Posted in Case Studies, Search Engines | Posted on 24-05-2010
After I built the site & got some links I just let it sit around for a while and get indexed. It got indexed pretty fast. Initially a couple thousand pages were indexed. After a bit that fell down to 271 pages. I suspect there was some sort of duplicate content penalty that caused me to lose those indexed pages. Regardless, the total number of indexed pages has remained around 270-300. The site has been online since approximately January 2010. Over that course of time the traffic has grown steadily month over month. Below you will find traffic stats since January.
I hope to see this traffic grow continually month over month going forward. That’s the good news. The bad news is that this site has not converted well AT ALL. Here are some stats since January 2010:
Clicks Through a Product Affiliate Link: 659
Click Through Rate: 7.58%
Conversion Rate: 0.91%
Gross Sales: $197.40
Total Cost: ~$27-$30
As you can see this has NOT been a super profitable venture to date. I’ve made back around what I spent to create the site. The positive side is that since this is organic SEO & the traffic keeps growing, i’m sure that more sales will trickle in over time. The site certainly won’t lose money. The question becomes can you create more of these sites and scale them? I think that you can. Although i’m basing that on theory alone, I believe that if you make a lot of these types of sites you are eventually going to hit a profitable one.
This site is getting traffic so i’m going to work on getting a better conversion rate and figuring out other ways to monetize the traffic and report back to you with what I find.
Please post your thoughts in the comments.