Jon Fisher: Changing The Industry One Post At A Time

Posted by Ad Hustler | Posted in Affiliate Marketing | Posted on 21-04-2009

There is some serious drama going down over at wickedfire.  Jon Fisher has challenged affiliate networks to change their ways:

ENOUGH IS ENOUGH ALREADY.

To all affiliates:

From now on, get in WRITING (can be an email too) that YOU as the affiliate will get paid as long as you follow the rules.

The whole fucking point of a network’s existence is to be the middleman between the affiliate and the advertiser. If networks keep pulling shit like this (which they have been since the beginning) there should be some sort of affiliate uprising. Unless affiliates start taking action against the networks, the networks will just keep screwing you guys over.

I really don’t get it.. As an advertiser, we get leads that we wish we didn’t have to pay for, but we do it anyway. Why? Because that’s what the contract states. We pay for specific actions, once those actions are completed, its up to us to turn them into customers, not the affiliate’s job. The affiliate’s job is simple. Follow the rules and promote the offer, that’s it. Once their job is done, its our job to complete the rest.

So if Hydra doesn’t pay you, boycott them. Sue them. Cause so much unrest until they fucking pay you. This goes for ANY network out there. If you as an affiliate, followed the fucking rules, and a network says they aren’t going to pay you because the advertiser didn’t pay them? Well, too fucking bad. As a network its their JOB and sole existence to pay you for what you did.

For the networks:

Don’t you think it’s about goddamn time you start making your terms, rules, contracts tougher for the advertisers? You guys bitch and moan about how bad some affiliates are, well what about how bad the advertisers are?!

How about requiring deposits or suing the shit out of advertisers who don’t pay? Or tacking on heavy fines/fees for advertisers who don’t pay? You guys are supposed to have a considerable amount in cash reserves to be able to pay the affiliate first before getting paid by the advertiser, that’s the way the business worked for years. That’s the whole fucking point of being a network, is so affiliates go through you guys instead of directly to the advertiser, and you guys take care of TRACKING and quicker PAYMENTS. Networks who can afford it, pay out quicker than the standard NET 30. If you can’t fucking afford to pay out weeklies or less than NET 30… DON’T FUCKING DO IT!

I’m getting so sick and tired of hearing about affiliates who do follow the rules and don’t get paid, and then about affiliates who don’t follow the rules but do get paid.

Hell, WickedFire will even help you guys by creating a database of delinquent advertisers so other networks don’t get fucked and so you networks run into these issues less and less. (see affiliate manager section)

You know what, instead of bitching about all of this let’s see if we can get a network to change right away:

Here’s an incentive for you networks to change the way you do business…

To the first TWO networks that change their Terms of Service to address this huge issue mentioned in this thread and hereby agrees to finally back the affiliate more than the advertiser, and agrees to pay the affiliates in FULL, I’ll give you guys 3 months free advertising on WickedFire (728×90 leaderboard RON AND your own section for six months – worth over $35k total). — You MUST change your rules and prove so, don’t just email me and say “we already do this” because it’s a fucking lie. NO network I know of takes the side of an affiliate and pays them in full (full amount they are owed) and acts the way a network should act anymore and its a fucking disgrace.

Don’t do it for the incentive, do it because it’s about goddamn time one of you steps up and does something for the affiliate, the guys who make and break you sons of bitches. You’ll not only win a boatload of free advertising, but the respect and trust of the hardworking affiliates who DO follow the rules.

Jon has my utmost respect in this industry.  How much do you want to bet that Copeac or Yep Revenue is the first to act on this.

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Comments

  1. haha this is a good post by Jon and he def know his ish. only happened to me 2 times but it is definitely necessary for a network to back up and not put it on us but more so on the advertisers

  2. From the way Jon is coming out guns blazing it sounds like he knows the affiliate who got shafted personally and knows Hydra is dead wrong. This kind of thing is why I usually try as much as possible to split my companies revenue up between multiple networks so even if one screws me over (some have tried but in the end all paid to date) I will still have all the profit from the other networks. Gotta think smart and protect yourself, putting all your eggs in any one basket is never a good idea.

    I have with Hydra on a limited basis but I haven’t had any issues but they are extremely anal with many things so it leads me to believe they have been screwed over by a few advertisers before (what network hasn’t). I believe the OP that he has been wronged and it’s complete bullshit and one of the worst parts of this industry. Many advertisers are clueless or downright shady (in this case even big Mike from Copeac called the advertiser out as he stopped working with them for the same reasons) but IT”S THE NETWORKS RESPONSIBLITY to collect from the advertiser and pay their partners 100%. This is one of the only reasons I still use networks at this point and give them a few grand a day (in direct profit for them not just revenue) of my hard earned money, if they can’t even cover your ass in an event like this than what the fuck am I paying them for… I can go direct and then if the adveriser screws me over eventually, well at least that few grand a day I was putting into my pocket instead of my favorite networks before getting fucked over would ease the blow.

  3. @Wayne – Agreed. If the network isn’t going to protect the affiliate and actually PAY them (assuming they didn’t break the rules) then what exactly is their job?

  4. what a post! first network to take up Jon on his offer will get me as a customer signing up through the WF banner. Was about to signup for a few more anyway, but Hydra is out of the question for now.

  5. nobody gives a shit about jon.

  6. I do. I want to be jon when I grow up.

  7. Why don’t you want to be logical? It’s the advertisers lacking the funds.. I think there’s too much load on the network owners here.. THINK before you blame others, seriously — even if you’re an affiliate, consider both sides of the game and realize there’s not fuckin’ logical ground when you cover $ in the masses just because an advertiser doesn’t feel like paying.. Seriously. There are LOTS of losses a network takes, like floating $ in the long hall just to pay for affs quicker, but HEY it’s part of the game and we don’t complain. So quit bitching about how the industry should change, it’s the advertisers being lazy about paying.. KKTHX.. Sometimes you needa get past the bullshit hype you get from somebody like Jon and THINK.. Recap homie, get yo shit Str8 cuz you fuckin FLAKE as of now.

  8. @Whodi – No doubt it’s the advertisers fault. That’s a given, but the network exists to act as a middleman between the advertiser. Otherwise we don’t need the network. So as long as an affiliate does not do anything fraudulent THEY SHOULD BE PAID. Whatever terms the network has with the advertiser is their problem. If they are having problems with payment, change the terms to make them pay up front. Whatever it takes.

    Also if your a network owner, your a real pussy for posting anonymously.

  9. Whodi, So your logic is that b/c some advertiser fucks off and doesn’t pay, we should be left holding the bag? we didn’t broker the deal with the advertiser so why is your problem passed down to us?

  10. It’s going to take a number of affiliates suing and winning against the networks to make things change. If they get away with not paying and there is little fall out – well there is no incentive to change said behavior.

    I agree though – if an affiliate cheats ban them – if they don’t pay them. It’s the networks responsiblity to go after the funds — even if they have to sue the merchant. I’m assuming there is some kind of contract or agreement.

    If they are just depending on their T.O.S. to make it collectible well that’s just not real bright.

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