AdEngage.com case study #1 was a complete flop. I have to preface this by saying that it’s not really their fault. I had a lot of problems with my offer on this particular day. The offer server was slow, the offer server was down, pixels werent firing, it was just a huge mess. For this reason I am scratching case study #1 being that it’s not a fair review. Although I am not going to post results in this particular case study, let me bullet some things I learned about this traffic source since there really is not a whole lot posted about it:
- Impressions don’t really matter. You are ordering a certain amount of clicks. They run your ad until the order is filled regardless of how many impressions it takes.
- There is a lot of traffic here. I would estimate it at 1,000 clicks per hour is not unrealistic.
- Many of sites on the network are one step above horrible. It’s a lot of sites that probably used to use adsense but got their accounts banned.
- A lot of the advertisers are abusing the system and putting ad links in places that cause accidental clicks. Places would include under videos, so that it looks like you need to click the link to play the video.
- Advertisers are trying to link your ad with half naked women to increase click through rate.
- It takes a long time to get an ad approved.
- If you have an ad that is approved and want to “renew” the exact same ad, it goes through manual review again, which takes a long time.
- My EPC’s were much lower then traffic derived from Social Media type ad networks ie: Facebook, Myspace, Cubics, SM
- Their customer support is pretty good if your name is Ad Hustler.
Although some of the above sounds negative, I am not giving up on them. If there is a way to make money with this traffic source I will figure it out and report back. Keep Hustlin’
Damn, my name isn’t ad hustler…