Google to Switch to SSL and Stop Sending Referers

Posted by Ad Hustler | Posted in Search Engines | Posted on 19-10-2011

Yesterday Google posted a bombshell on their blog.  The post was called “Making Search More Secure.”  The jist of the post is that Google will start forcing logged in users to “secure search” which is esentially https://www.google.com – The consequence of this is that users that click a search engine result through a “secure search” will not pass the referring keyword along with them.  This means that your analytics software will be able detect that a user came from Google but not WHICH TERM they used to get there.  This is quite a step back from what’s happened in recent years where we can actually get more and more information about our users, not less.  You will still be able to see the referrers of non logged in users, so you don’t lose all keyword referrer data but you do lose some.

This is going to be wide reaching.  Lot’s of different internet marketing niches rely heavily on analytics and keyword referrer data.  Blackhat SEO’s are going to probably be hit super hard, especially ones who adjust the content of their site to reflect the keywords referred.  Even the most white hat of sites like ecommerce sites are going to be effected because they won’t be able to accurately judge how people are arriving at their sites.

There’s nothing we can do about it.  Google loves making the jobs of internet marketers harder so we just have to adjust.

One thing i’m really surprised about is that Google didn’t execute this new move differently.  Hear me out here:

Google likes people to use Google Analytics because it allows them to accumulate more and more data about the web.  Google also loves to dominate industries.  Although i’m not for it, Google has a huge opportunity here to make every other Analytics software completely worthless and FORCE people to use Google Analytics.  Since Google owns both the search and the analytics they could easily securely transfer the referrer data from the search to Google Analytics using some kind of encryption.  That would make Google Analytics the ONLY analytics software able to give you complete keyword referrer analytical data and give Google Analytics control over the entire analytics industry.

But I digress….

What are your thoughts on this move?

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1 Google Adwords Tip 2 Save Your A$$

Posted by Ad Hustler | Posted in Search Engines | Posted on 18-10-2011

When building out a campaign for Google Adwords there’s often a lot to do.  Not many other online ad platforms have a Quality Score in which the page that traffic is sent to is judged as harshly as Google Adwords.  Between worrying about site structure, relevant content, click through rate and more it’s easy to overlook the simple things.

If you are collecting lead information on your landing page DO NOT FORGET the privacy policy.  I have noticed a trend of Google marking all ads as “Site Suspended” if the site is collecting user information and does not have a clear privacy policy.  Once the site get’s suspended it’s impossible to run any ads.  You can get a “Site Suspended” account reversed but why go through the trouble and time?  Don’t Forget The Privacy Policy!  If you need a free place to create a privacy policy visit FreePrivacyPolicy.com.

Anyone else seeing this trend more and more?

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Free Ad Tech Exhibit Hall Pass

Posted by Ad Hustler | Posted in Doing Business | Posted on 18-10-2011

Hey Guys,

If you haven’t yet registered for Ad Tech and would like a free exhibit hall pass use code: ADNY11FPEK2

See you there!

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Slick Ad-Tech NY Party – Details Inside

Posted by Ad Hustler | Posted in Ad Hustler, Affiliate Marketing, Meetin' Mad Peeps | Posted on 06-10-2011

My boy Darren of Affiliate Ball fame is throwing a hell of a party at Ad Tech NY.  If you don’t know what Affiliate Ball is, it’s an Affiliate Marketing industry party that’s actually FUN!  The last one even made it onto TMZ.  Each of these parties has awesome recording artists and this party will be no different.

CPAWAY Presents Xposure2011 – An Affiliate Ball Production

Featured Acts: Mike Posner, Naughty By Nature and Slick Rick each performing their own 30 minute concerts.  DJ Scrillionaire will also be the house DJ for the night pleasing everyone’s music palate with  his “Mash Up” sets.

Venue: Terminal 5 (Awesome Concert Venue, not a small club & close to The Javits Center)
Sponsors: Xposure2011 is still accepting sponsors.  If you’d like to sponsor the event please contact Darren ( darren@xposure2011.com )

All industry folks are welcome and the RSVP is now open. RSVP NOW

See you there!

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