I’ve been doing a test lately for reputation management using search engine optimization.
I have a product and want to control what people see about it when they search for a term like “Product x Reviews”
In order to do so we’ve created 30+ social media sites using “Product x Reviews” as the title tags. Over time some of these profiles have ranked page 1 with no effort. I decided i’d grab 10 of the highest ranking (for that term) profiles that we have and do link building to them to try to dominate the entire first page for “Product x Reviews.” I purposely did not diversify the anchor text because I wanted to see how easy it would be to rank over authority review sites. Quite honestly, I expected it to be easy.
What happened though was kind of strange. Although some of my social media profiles did move up a bit, some of the authority review sites moved down and other random sites moved up to 1, 2 & 3 position. So in essence I acomplished pushing down the authority review site but a random site rather then my own took it’s place.
SEO is Unpredictable