It seems like people always like to jump on the bandwagon of hating someone. Sometimes it’s gurus, sometimes it’s bloggers and sometimes it’s “social media experts.” I seem to constantly see people bashing “social media experts” on Facebook. I’ve seen blog posts how you should NEVER hire a “social media expert.” I get it. I understand why people in the internet marketing field hate “social media experts.” After all, how hard is it to write a blog post, setup a wordpress blog, update a Facebook page or Tweet? It’s not very hard for a seasoned internet marketing vet which makes it look like “social media experts” are just scraping the bottom of the barrel and taking advantage of people.
Step back for a second and look at social media from an outsiders perspective. Imagine your the V/P of Marketing at a local bank, you keep hearing about how everyone is on Facebook & Twitter. You want a piece of the action but don’t know where to start. You don’t know how to effectively manage a Facebook page and quite frankly, you don’t have time for it. You’re not going to assign the task to some random teller you have working at the bank and you don’t want to do it yourself so you’re stuck between a rock & a hard place. You have 2 options. You either risk having some menial employee screw up your bank’s reputation with something stupid they say on social media or you hire a “social media expert.”
Yea, most “social media experts” have never sold a damn thing in their lives. Some can barely write an intelligent sentence. Just because there are crappy players in the field doesn’t mean that all “social media experts” are bad. Not everyone mows their own lawn, not everyone does their own book keeping, not everyone cleans their own office. They use outside companies to do these tasks even though they aren’t particularly hard. In business, time is money and sometimes it’s better to pay someone else to do your dirty work because it’s more efficient and requires less involvement.
I can’t say every company needs a “social media expert” or “social media agency,” but some do. Some companies don’t even know where to start. Some companies need guidance. Some companies just don’t have the manpower. Every situation is different so give the “social media experts” a break because there is a place for every type of service if it fills a need.