I’ve been off on a lot of projects lately. Many of these projects have to do with building sites that are designed for SEO traffic. I’ve built about 50 sites in the last few months and some of the trends I see are interesting so I figured i’d share. The first 25 or so sites that I built in this cluster, I almost immediately built links for because we all know that links are extremely important for search engine optimization. About 1/3 of the sites in that cluster started getting traffic within a week or so. About 2/3 of the sites never got any traffic at all (yet). That discovery is really nothing revolutionary. Obviously if you are pumping out a bunch of sites in different niches, some will get traffic and some won’t.
For the second cluster of sites (25 or so sites) I haven’t worked on getting any links as of yet. I planned to let the sites age a little bit before doing link building. One observation I find interesting though, is that out of these 25 sites, 5 of them have started to get traffic. Again, THESE SITES HAVE NO LINKS GOING TO THEM! This made me ask myself how could the search engines have firstly found these sites and secondly ranked them to any degree with NO LINKS? I don’t actually know the answer to this question but here are a few hypothesis I made:
- Google/Search engines are watching registrar databases to see domains being registered and preemptively crawling them. Hense, no links needed.
- These domains were exact match, so maybe that has something to do with it.
- These domains are on an IP with other sites that are indexed, maybe Google/Search Engines find an IP and then look for other sites on that IP?
Whatever the cause is, it’s pretty cool that it happens. Since i’m working on a bunch of sites, i’ll update you guys on any observations I make.