Always Ask About Budget

Posted by Ad Hustler | Posted in Affiliate Marketing | Posted on 29-06-2010

If your like me, you have affiliate managers hitting you up all the time to run this offer or that offer.  My favored affiliate managers know that I like weird niches.  I really don’t care to copy what other affiliates are doing.  I find a certain pleasure in turning an offer that has no volume into a monster.  The problem with this method of promotion is you can waste a lot of time putting in the work to make an offer blow up only to find the offer is gone in a week because they are out of budget.

ALWAYS ASK ABOUT THE BUDGET OR CAP ON AN OFFER BEFORE PROMOTING IT!

It’s completely pointless to put work & money into an offer that is only looking to take 100 leads.  Affiliate marketing is about scale.  If you can’t scale you are sinking effort into a loser campaign even if it makes some short term money.  You need to know if the affiliate network has a good relationship with the advertiser and what that advertisers intentions are. ASK!

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Failure Is Just As Important As Success

Posted by Ad Hustler | Posted in Doing Business | Posted on 28-06-2010

I talk about failure a lot.  Many of the case studies i’ve shared are failures.  I’ve also shared with you other kinds of failures in my day to day businesses.  The reason I write about failure a lot isn’t to discourage anyone.  It’s actually to ENCOURAGE.  I’ve been doing some type of internet marketing for the last 10 years.  It hasn’t always been affiliate marketing.  I’ve done ecommerce, eBay, SEO, PPC, local, Media Buying and much more.  I want to show people that even someone that’s been marketing online for 10 years has failed and continues to fail all of the time.  I don’t want you to give up.  I want you to take your failures and make them a positive.

What you learned from your failure can be just as important as having a successful campaign.  Past failures still effect the decisions I make.  They should effect yours too.

Failing means you took action and tried something: that’s better then 95% of what anyone else did.

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What Makes Your Affiliate Network Different?

Posted by Ad Hustler | Posted in Affiliate Marketing | Posted on 16-06-2010

There are eleventy-billion-and-one affiliate networks.

It’s rare that your allowed to just blatantly promote your affiliate network on anyone’s blog but here’s your chance.

In 1 sentence describe what what makes your affiliate network different… (EDIT: I guess you can go more then 1 sentence since everyone else did ;) )

Ad Hustler readers will then judge your responses…

OK…Go…

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Awesome Interview of Ruck From Convert2Media

Posted by Ad Hustler | Posted in Affiliate Marketing | Posted on 15-06-2010

Hey all.  There are certain people in this industry that I have a lot of respect for.  Ruck from Convert2Media is one of them.  I recently heard an interview of him and it was so killer that I wanted all of you to hear it too.

Click For The Ruck Interview

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OK, I Was Wrong About Facebook….Kind Of

Posted by Ad Hustler | Posted in Social Media | Posted on 14-06-2010

About 2 months ago I wrote an article named 9,475 People LIKE AIDS.  The article was a response to Facebook changing the “Become a Fan” button to a “Like” button.  In the article I said:

These social networks need to start hiring some staff with brains.  I call for the firing of whoever is involved with this whole “Like” fiasco at Facebook.  I hope you “like” job hunting.

I do still believe that the “Like” button confuses the heck out of Facebook users.  By “Liking” something I don’t think that many users realize that they are subscribing to what they “Like.”  However, I was being shortsighted.

Here’s the TREMENDOUS upside that I overlooked: The benefit to the Facebook advertisers.

By forcing a standard, and removing manually inputted interests on profiles, Facebook created a HUGE opportunity for advertisers.  It went down like this (all under my nose and I was oblivious to the benefits):

  • Facebook removed the “Become a Fan” button and replaced it with “Like”
  • Facebook popped up a message that all profile info must be associated with a Facebook Page – The following are now associated with pages: Hometown, Interests, Favorites etc.
  • The Facebook open social graph was released which allowed webmasters to add a “Like” button to their websites.

By standardizing the “Like” button and associating all user information with a page (whether on Facebook or off Facebook) they began the creation of a MONSTER ad system that could rival any other.  Everything that is liked by many, can now be targeted through the Facebook Ads System.  In the past, you couldn’t target fans of a page.  Now you can.  As Facebook continues to collect data about what people like across the web, their targeting capabilities are going to shoot up exponentially.

What can Facebook do with this newly obtained, free flowing data you ask?

  • Add extra targeting for existing Facebook advertisers
  • Create a Quantcast type rival since they are able to collect the demographic information about any site that participates in the open social graph – even if they don’t create the service for the public, they can use the data privately
  • Create an adsense type rival to serve ads on 3rd party sites, making them a force to reckoned with for self serve ads online

I think this is going to be interesting to watch.

What do YOU think Facebook’s plans are?  Sound off in the comments…

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