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08
Observations About Consumer Culture
Posted by Ad Hustler | Posted in Doing Business | Posted on 08-06-2010
I’m a people watcher. Here are some observations I make about consumer culture. These are kind of brain farts but use them to profit.
- People will spend more for a name brand whether or not the product is actually better
- Girls love to shop because they think they’re supposed to
- People think that other people care what car they drive, so they spend way more then they can afford on transportation
- People pretend they are affluent even though they don’t have a penny to their name
- Skinny = successful
- People like to pretend they are connected to important people even though they aren’t
- People buy houses way bigger then they can afford
- People have no clue WHAT they can afford when it comes to anything
- People make buying decisions more based on WANT then actual NEED
- People CONFUSE wants & needs
- People make buying decisions more based on WANT without really thinking about if they can afford it
- If someone thinks they can make money off of a scheme they will throw money at that scheme whether or not it makes any sense
- Men are driven by the fear of loss
- Many adults aren’t all that more mature then kids are
- People hate to take risks, they want a sure thing
- People will stay at a job they HATE but are comfortable at because they fear change
- If you go out to dinner with more then 4 people and are going to split the check, the pool of money will ALWAYS come up short
- Broke people will buy lunch every day even though they can easily save $40 per week brown bagging it
- People aren’t very confident in themselves, so if you boost their self esteem you can get them to do anything
- People identify with celebrities even though celebrities are nothing like them
- People always claim they have no time to do anything even though they clearly do
- People will indulge a desire NOW regardless of the consequences LATER
- People want to be rich but think the actual rich don’t deserve what they have
- People think they are way smarter than they are
- People don’t appreciate what they have
- People want to fit in
Anything you can add?
05
WTF? Tracking202 Has Been Re-Acquired By Tracking202
Posted by Ad Hustler | Posted in Affiliate Marketing | Posted on 05-06-2010
In case you haven’t seen it, the following email went out this morning
We have an important announcement to make today. I’m not entirely sure how to bring about this news so I am going to do my best and just come out with it. As many of you may know, Tracking202 was acquired by another company in our space known as Bloosky Interactive last November. However since then, many things have changed. A lot of things happened and as some of you may or may not know, I was no longer part of this company for the past few months. This has all changed now.
Today, I’m pleased to announced that the original founders of Tracking202 have undone the acquisition and Tracking202 is no longer a Bloosky Interactive company! As of earlier this week, we completed a deal with Bloosky to get Tracking202 back. Â I and a few members of the original Tracking202 team will be heading up the direction of the company moving forward.
We hope to continue innovating in our industry which is in need of great change more than ever. A lot has happened recently both with Tracking202, the affiliate industry and performance marketing space as a whole. We hope to change all of that for the better. We’re bringing back the original Tracking202 culture that many of you have grown to know and fallen in love with. Â We are going to do our best to make Tracking202 even better starting by redoing everything that Tracking202 is currently.
We are going to be making some fairly large changes to Tracking202, some of which we’ve already began doing. One of the first things we will be doing is discontinuing Tracking202 Pro soon because we feel there are better opportunities for our company to tackle. We will be posting more and more updates on what’s to come so please feel free to stop by our blog for further future updates.
We know we have a lot of work to do ahead of us and we look forward to making things happen for the community and the industry as a whole with these new changes. We do appreciate all of the support you guys have given us throughout the years and we look forward to working with you guys again.
Hello again,
Wes
It seems like a pretty bizarre move and i’m sure there is an interesting story behind it. I wonder how the community support will be behind the re-acquisition. I love Wes & Steven as people but personally I think they are going to have a hard time earning trust back towards 202 within the affiliate community.
What are your thoughts?


