If you’ve ever been an affiliate I can guarantee you’ve said to yourself “SOMETHING IS WRONG WITH THIS OFFER!” It usually comes after trying a whole bunch of different ways to promote an offer that you were convinced were going to work but didn’t. So what’s wrong with the offer? Is it tracking? Is it being scrubbed or shaved? Is there something less sinister going on?
It’s a hard question to answer. The first step an affiliate usually takes is to contact their dumbass affiliate manager and ask them “What’s wrong with this offer?” More likely then not the affiliate manager will say something to the effect of “Looks ok across the board.” Gee that was a lot of help! It puts the burden back on you and makes you feel like a retard because if everyone else is converting the offer, why can’t I?
Now, I’m not saying your not a retard, because you very well may be. All I know is that I’m not. This lead me to a little strategy for proving to myself, that it’s not me, it’s the offer, and having some evidence to back it up.
If you’re in this prediciment you are already throwing away money because your running traffic (paid presumably) to an offer that isn’t converting. If you are ABSOLUTELY CONVINCED it should be, heres what you do: RIP THE LEAD GEN PAGE AND COLLECT THE LEADS YOURSELF!
If you have any knowledge of creating a landing page, this is dead simple.
1) Take a screenshot of the advertisers landing page.
2) pop a form on it that looks like the advertisers original form.
3) Turn your traffic on and collect any leads that come through.
4) Compare conversions against the stats you have collected on the affiliate network.
This provides you with unbiased information about how the offer is performing. If you had a 1% conversion rate on the affiliate network, and a 15% conversion rate when you collected the leads yourself, you know something is wrong with the offer. You can do a few things with this information. You can provide it to the affiliate network so they have some information to back up your claims that the offer is fishy. The affiliate network, may or may not care. It depends on who youre dealing with. If you can’t get an amicable resolution or answer as to why the difference in conversion rates you can collect the information yourself and monetize it privately (Of course without infringing on the original advertisers copyrights).
Stop wondering why your offer isn’t converting, and start adding this method to your testing aresnal.
(Disclaimer: This Works On Lead Generation Offers Only, Not Sales Based, Although With A Lot More Work It Could Be Used For Sales Based As Well)