1) Thou shall not be annoying
Annoying affiliate managers make me want to either kill myself or kill them. In all seriousness being annoying is not a virtue. Unless I have a close relationship with you as an affiliate manager I do not want to hear from you on the phone……EVER! If you call my phone a few times a week to touch base, I will hunt you down at a conference and make your life miserable.
2) Thou shall not push on affiliates whatever makes YOU the most money
Just because you as an affiliate manager gets a bonus if your affiliates push 100 sales a day of invisibility cloaks or some equally retarded offer doesn’t mean that your affiliates care. Affiliates care about what makes THEM the most money, not what makes YOU the most money.
3) Thou shall know what the hell you are talking about
I don’t care if you’ve been in the affiliate game for 1 month or 6 years. KNOW WHAT THE HELL YOUR TALKING ABOUT. I’ve had affiliate managers who don’t know what a scrub is (they had to check with their manager). I’ve had affiliate managers who don’t know the difference between traffic sources. I’ve had affiliate managers who can’t tie their own shoelaces. Figure out what you are doing and learn about your industry before you make a fool of yourself.
4) Thou shall respond to requests quickly
If I ask you for info about the top performing offers in a niche, I want that info quickly, not next year. 3 weeks ago, I asked an affiliate manager for some info about a certain offer. 3 weeks later I don’t have the info from that affiliate manager and I’m running the offer at another network. Time is critical in this business.
5) Thou shall MAKE IT HAPPEN
Lot’s of weird situations come up in the contexts of this business. If an affiliate needs something, even if it seems impossible, go into getting it done with the mindset of you can make it happen. Lots of affiliate managers have the “I cant do that mindset.” If you have the “I can make it happen mindset” you are going to be a whole lot more successful and be the affiliate manager that affiliates rant and rave about.
6) Thou shall not share my campaign info with other affiliates
Affiliate managers can be an affiliates best friend or worst enemy. Sometimes an affiliate has to share campaign info with their affiliate manager to disclose what they are doing and make sure everything is on the up and up. Sometimes affiliate managers use that info to help their other affiliates, which in turn makes the affiliate manager more money. Don’t do this. It will catch up to you.
7) Thou shall not play the payout game.
Just give the affiliate the best payout you are willing to from the start. There are plenty of tools out there to find out what other CPA Networks are paying out on an offer (my favorite is Justin Barr’s OfferBuzz). In addition to this, don’t you think affiliates talk? As soon as 2 affiliates find out they run the same offer, the first question is “What do you get on that?” If you want to keep long term business, just give the best payout from the start.
8 ) Thou shall not tell affiliates you are running offers on the side
I’ve heard from various affiliate managers at conferences the old “pssst I’m trying to push some affiliate offers on the side. Maybe you can give me some tips?” Uhhh…Maybe not! As soon as I know an affiliate manager is trying to push their own offers on the side, I develop a distrust for them. They are obviously unhappy where they are working and trying to make more money. If your going to do it at least be quiet about it. Once you start talking about it and asking for advice you seem desperate and desperation leads down a path of stealing your affiliates campaigns for your own gain.
9) Thou shall treat ALL affiliates equal
Affiliate managers have a retarded concept that goes like this: If an affiliate is not doing any volume on my network, they are a low volume affiliate. This thinking is horribly flawed. There a 10 quadrillion affiliate networks. Affiliates tend to sign up to a bunch of them for various reasons. Just because an affiliate did $200 with you last month doesn’t mean they didn’t do $500,000 with another network in that same time frame. In addition, don’t treat newbs like crap. Todays newb can be tomorrows “thuper duper affiliate.” If you treat them like crap now, they’ll treat YOU like crap later.
10) Thou shalt contribute a commandment of your own in the comments