Posted by Ad Hustler | Posted in Local Online Advertising | Posted on 23-11-2010
Google is one of the most popular and successful online advertising systems on earth. In the past they only offered traditional pricing models for ads (cost per click & cost per thousand impressions). In a first move towards un-traditional Google pricing they are offering a product called Google Tags. What these tags appear to be are upgrades to Google Places accounts. Traditionally all Google Places listings look pretty much the same. They show up in traditional search as well as on Google Maps searches. Google Tags seem to offer higher visibility to the Google Places listings. I would compare this best to old phone book listings. In the phone book if you want your listing in bold or in a square or whatever you pay a premium to do so. Google Places listings themselves are free but by adding a tag you can highlight important information you want a consumer to see about your business. The cost is a flat rate of $25 per month.
I personally think it’s an interesting product to offer. I don’t see it as super useful to most people but to businesses who depend on Google Places listings for their traffic it could very well be worth the investment. I know some affiliates use Google Places so this product might be an interesting one to know about. The big downside I see is that all the snakeoil local search & SEO salesman are going to come out and attack local businesses saying they can get them on Google for $100 per month FLAT RATE. They’ll just sell them a Tag and technically they won’t be lying. This should further confuse local mom and pop shops.
Have you tried Tags?
More info about Google Tags