Posted by Ad Hustler | Posted in Affiliate Marketing | Posted on 02-12-2008
In coming posts I want to spotlight some smaller, lesser known affiliate networks that offer value propositions that the larger networks don’t. Whether it be unique offers, useful tools or top of the line affiliate management, I want to find some unique networks to write about that are at least a little different then the run of the mill stuff out there. If anyone has suggestions of really unique small affiliate networks, please post them in the comments so that I can investigate.
Ad Hustler
Complacency – self-satisfaction especially when accompanied by unawareness of actual dangers or deficiencies
In any business, complacency can kill profit. People as a species tend to be easily satisfied. Look at how many people work for $50,000 a year and are thrilled to get a $2,500 raise. If they got a $10,000 raise they would probably wipe the bosses ass for the rest of the year as an added responsibility.
$2,500 A Year Raise = $6.84 Per Day*
$10,000 A Year Raise = $27.39 Per Day*
*Amortized Over 365 Days
My point here is that a false sense of satisfaction can kill your profitability.
Here is a story that relates to affiliate marketing:
I had been running an offer for months. Many months in fact. When I first started the campaign the network I was running on was the only network that had this offer, or any offer like it. I normally like to split test a few different offers to see where it converts best. Obviously in this situation that was not possible. So the campaign was profitable and doing around .15 cent EPC. I always kept an eye on the campaign and it was always profitable so I just let it be and didn’t really touch it much.
Fast forward and the conversions were declining on the offer (probably was getting scrubbed in my opinion). This got me into action mode and I started looking high and low for a comperable offer. I found one, popped it into a rotation and holy bejeeses I got a .60 cent EPC. That is a huge increase. I thought maybe it was just some lucky traffic as the first few clicks but close to 4,000 clicks later that day, the traffic held up with that conversion rate.
My complacency lost me thousands of dollars.
This should teach you a lesson. Never be complacent. Always be tweaking and you will be a success in this business.
Ad Hustler
