Affiliate Ball ASE locks in Gary Vaynerchuk to host the VIP hour + Special Performer!

Posted by Ad Hustler | Posted in Big Pimpin' | Posted on 12-05-2016

This upcoming official party of the Affiliate Summit is proud to announce that we’ve locked in another legend to be a part of the Affiliate Ball and he’s not an artist, he’s a successful money maker!

Gary Vaynerchuk builds businesses. Fresh out of college he took his family wine business and grew it from a $3M to a $60M business in just five years. Now he runs VaynerMedia, one of the world’s hottest digital agencies. Along the way he became a prolific angel investor and venture capitalist, investing in companies like Facebook, Twitter, Tumblr, Uber, and Birchbox before eventually co-founding VaynerRSE, a $25M investment fund.

Gary is also known for his motivational viral videos and his podcasts http://ask.garyvaynerchuk.com/. Usually you can only get to see Gary as a keynote speaker at huge mega conferences but this time we have a super special speaking engagement with Gary during our VIP hour during the Affiliate Ball. (VIP’s will be issued out by the sponsors during the Summit)

Darren Blatt, organizer of the Ball says, “The Affiliate Ball is always looking to bring in the best talent and sometimes we think outside of the box. I don’t want people to stereotype the Ball as a hip hop only party because it’s so much more then that. The Ball is a place for all marketers in our biz to come together to have fun, learn, do deals and leave with memories that will last a life time. Gary is definitely one of the biggest voices of our generation and our audience can learn a lot from listening to him. Big thanks to GoSocialAffiliate for sponsoring the VIP Hour session with Gary Vaynerchuk”.

Want a free copy of “AskGaryVee”, the new best seller from Gary?

RSVP now at http://www.affiliateball.com and you can pick it up in person at our Meet Market booth during ASE.

Sponsorship’s are now available – please contact info@affiliateball.com for details

P.S. There is a ridiculously great artist in the works to be performing at this event.  Stay tuned for the announcement.

Ad Hustler

Odell Beckham Jr Is Ad Hustling You

Posted by Ad Hustler | Posted in Pathetic | Posted on 06-01-2016

It’s no secret that i’m a huge New York Giants fan.  I’m also a fan of Odell Beckham Jr.  His latest antics on the field actually made me like him more.  I like a guy with fire.  One thing I don’t like however is using the good will of the fans to make a buck.  I saw a blog post that Odell has on his blog entitled “Thank You” blowing up on Bleacher Report with a heartfelt message to the fans saying that he has some growing up to do and having some positive words for the newly departed Coach Coughlin.  Very nice, except for the ad smack dab in the middle of it saying “Grab my gear to show your Giants Pride all year!”

So is this a heartfelt message to fans or click bait to get sites to link to it and sell some gear?  At least you can admit you still have growing up to do.  If you want to do something heartfelt, don’t ask for money in the same message.  It doesn’t seem authentic anymore.  Giants fans and the media have been Ad Hustled.

Ad Hustler

Cookie Stuffing: How You Know You’ve Made It

Posted by Ad Hustler | Posted in Affiliate Marketing, Traditional Media | Posted on 04-11-2015

There are certain sites that are just ubiquitous online. Ebay, Amazon & Netflix are a few names that everyone knows and most people have used or use on a regular basis. In their growth stages these are fantastic sites to promote as an affiliate because they appeal to pretty much everyone and convert rather easily. These types of sites are also usually the target of a much more nefarious affiliate; the big bad blackhat cookie stuffer. When I say cookie stuffing I don’t mean the guy that put’s the cream in the middle of the Oreo. I’m talking about promoting a site that is so easy to convert on and that so many people use or have heard of, that you can literally implant the cookie in their browser without them realizing it and some percentage are bound to convert.

I say you’ve made it if people are cookie stuffing your site. It means that so many people already know who you are that some percentage of them are bound to use your site at some point. Lately, I am seeing a huge amount of cookie stuffing for Fanduel. I’m constantly seeing popups/popunders for them both on desktop and mobile and my guess is that some affiliate is just playing the odds that a percentage of his/her cookies will convert into a user.

If I were Fanduel I’d keep an eye on that but it just goes to show just how big Daily Fantasy Sports have become.

Keep Hustlin’
Ad Hustler

Apple TV Is The Future of TV

Posted by Ad Hustler | Posted in Traditional Media | Posted on 02-11-2015

I’m no Apple Fanboy (although I do think iOS is the best mobile operating system on the market). I use a PC and I’m die hard anti-Apple when it comes to computers. When it comes to set top boxes I’ve thought that their Apple TV interface has been better than everyone else’s but I thought that it’s lacked in functionality…..until now!

The new Apple TV is what I always thought Apple TV should be….a platform for a “TV App Store.” I have no doubt in my mind that the future of “TV” is internet video streaming. Where that stream comes from is anyone’s guess but it really wouldn’t surprise me if the stream came from Apps. Apple didn’t invent a TV app store. Roku had one first. Apple is just going to make it way better with better quality control and a better interface.

Right now if you want a channel on TV you need some kind of deal with the Cable company to carry that channel. In the future all you’ll need is an app and a dream and you can broadcast to anyone who downloads your app. This creates more fragmentation and further diminishes cable’s role in the distribution of television. As app stores proliferate it also gives channels the opportunity to break ties with cable companies and broadcast directly to the consumer. Imagine CNN getting into a fight with cable companies over dollars and then just going direct to consumer and taking all ad dollars for themselves instead of sharing the revenue with the Cable companies.

Another hint at the future is in QVC’s new Apple TV app. They stream live to the consumer and by pressing a button on your remote you can order what they’re selling. Imagine a day when you are watching your favorite football team and the announcer says “this game brought to you by Gillette, order the new 80 blade razor by clicking the buy button on your remote control.” This could and probably will happen at sometime.

The internet is going to distribute TV and the technology the internet provides will make TV better for consumers and better for advertisers. I fully expect a day where most TV ad buying is done programatically and traditional media buying companies are put out of business unless they adapt.

The future is here, go check out Apple TV.

Keep Hustlin’
Ad Hustler

Google Analytics / Facebook Ads Discrepency

Posted by Ad Hustler | Posted in Local Online Advertising, Tracking | Posted on 29-10-2015

As local clients get just a little “on the surface” knowledge about online marketing they become more and more inquisitive and distrusting.  As they say, knowing just a little is enough to be dangerous.  Today’s topic has to do with a pretty well known discrepancy between Facebook Ads & Google Analytics.  If you tell a client that they got 1,000 website clicks from Facebook Ads, they expect to see the number 1,000 in their Google Analytics traffic sources.  If they don’t, they think shenanigans are abound.  The truth is that Google Analytics almost NEVER matches Facebook Ads reporting and I wanted to detail some of the reasons why that is:

1) Clients are likely looking at Google Analytics sessions which is defined completely differently then a Facebook Ads click.
 
Google Analytics Session: This is long and complex but essentially a session is a 30 minute time period of a user on your website.  If someone clicks your ad, mistakenly closes the window and clicks the ad again, that’s 2 Facebook Ads clicks and 1 Session.  If they see the ad multiple times and click it within a half hour it only counts once in analytics whereas it will count multiple times as a Facebook Click.  Official Documentation: https://support.google.com/analytics/answer/2731565?hl=en
 
Facebook Ads Click: This counts anyone who clicks an external link from a Facebook ad.  (an external link meaning a link to your website).  Someone could double click the link because the website is loading up slow or hit back because the site is loading slow and that would be 2 Facebook Ads Clicks.

2) Cookies & Javascript:  Google analytics requires cookies & javascript to work.  Some people have cookies enabled and some do not.  Cookies/javascript also have a particularly hard time with mobile & web browsers that operate within Apps and a lot of Facebook Traffic is mobile.

3) Sloppy Website Script Installation: Since a lot of “local client” websites are based on industry specific templated platforms they tend to have multiple installations of Google Analytics, sometimes they collide or one loads and the other doesnt.  Sometimes there are other scripts that load up first and analytics doesn’t load completely.  Sometimes the website has old/outdated versions of the analytics script installed as well.
 
There are just so many variables when it comes to Analytics.  People always think that it’s a flawless traffic system and what it reports is to always be trusted blindly.  Yes, Google Analytics can prove to be extremely useful, but take the metrics with a grain of salt and understand that discrepancies can occur.
 
Keep Hustlin’
Ad Hustler