Last Chance To Sponsor Affiliate Ball East 2013

Posted by Ad Hustler | Posted in Affiliate Marketing, Doing Business | Posted on 27-07-2013

Hot Off The Presses: 

The Affiliate Ball maintains a consistent, high standard when it comes to throwing private industry parties during the Affiliate Summit. This party is no exception!  The Affiliate Ball has secured legendary superstar, Busta Rhymes to perform this Summer’s ASE!.

The Affiliate Ball is an experience that connects business with pleasure.  Keeping this in mind, there will be no VIP area for this special show,  however there will be a VIP hour from 9:00 pm until 10:00 pm on August 19th at the Whisper Club with regular doors opening at 10:00 pm.

AdSupply will be sponsoring this VIP networking hour and will be serving the BEST Philly Cheese-Steaks in town, fresh from Tony Lukes (featured recently on the TV show “Man vs Food”). Be sure to ask the sponsors of this party for this special networking pass, which will have about 500 of our industry’s best affiliates and publishers looking to prospect serious business deals. The Affiliate Ball wants to give you a chance for these VIP hour passes by liking them on facebook https://www.facebook.com/pages/Affiliate-Ball/163962430316518 , 20 “lucky likers” will be awarded a pass.

The AFFY Awards will also be back saluting a few industry veteran’s for their outstanding internet achievement. This party is all about turning the spotlight back on the real superstars of our industry.

You can RSVP at http://affiliateball.com/rsvp.html. Passes will be emailed a week before the show or you can stop by the “Affiliate Ball Meet Market” booth to pick them up in person.

The main sponsors of this mega party are SocietyInvite and OasisAds with AdSupply as a Gold level sponsor. Other sponsors include SellHealth, CallPixels and TrustedRevenue.

Only a few sponsorship’s and reserved tables remain. All sponsorship’s include lot’s of VIP hour passes and huge exposure. If you or your company are interested in securing a sponsorship please contact Darren Blatt at info@affiliateball.com or visit http://affiliateball.com today for more information.

AdHustler.com Direction

Posted by Ad Hustler | Posted in Ad Hustler | Posted on 26-07-2013

Wuzzup people?  I apologize for being somewhat quiet lately.  I’ve been busy as hell and uninspired to write.  I know it sucks not hearing me complain and rant as often as I used to but I plan on writing more in the near future.  The direction I’m looking to take the blog is as follows

  • Local, Local, Local: I’m doing A LOT in the local online marketing space.  Particularly results oriented local online marketing.  Think of it like affiliate marketing but just in the local space.
  • Things on my mind.  I think a lot, about business, about companies and about random stuff.  I want to share those thoughts, considering this IS my outlet online.
  • Feuds.  I may start writing more about my feuds with big companies.  If you follow me on Facebook & Twitter, you’ll see that I don’t back down to big companies and If I don’t get what I paid for, I become a thorn in their sides.
  • General Idiocy.  I seem to find every idiot in my day to day business dealings.  Maybe, I’ll start writing about them.
  • Clients.  I have some pretty bizarre client stories.

Just brainstorming here.  If you want to see more of something, mention it in the comments.  Booyahh.

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Busta Rhymes Performing At Affiliate Ball East 2013

Posted by Ad Hustler | Posted in Big Pimpin', Doing Business | Posted on 05-06-2013

Affiliate Summit East 2013 is fast approaching and an Affiliate Summit always means that my boy Darren from Affiliate Ball is going to put on one hell of a party.  If you’ve never been to an Affiliate Ball before think of it like an industry party mixed with a concert and a guaranteed awesome time.  The contracts were just signed so I can officially account that BUSTA RHYMES will be the headliner for Affiliate Ball taking place in the city of brotherly love; Philadelphia, PA.

I’m psyched for this because I love his new song #TWERKIT

Here’s the official Press Release

Busta Rhymes to perform at the Affiliate Ball!

The most anticipated Affiliate Party of the year is back, The Affiliate Ball! Party Promoter Darren Blatt is happy to announce that 11 time Grammy nominated, hip hop artist, Busta Rhymes will be the headliner. Fresh off his recent signing with Cash Money Records, and smash hit –” Look At Me Now” Busta Rhymes is excited to be sharing his classic hits, as well as his new club bangers with all the attendees of this year’s Affiliate Summit!

As always, The Affiliate Ball plans on having many special surprise guests, as well as they will be presenting more “AFFY Awards”.

The AFFY Awards are presented to a handful of affiliate industry peers in recognition for their outstanding internet achievement. Last year’s Affiliate Ball had Ice-T & Coco hosting these fun awards. This year’s venue has the capacity for invited 1000 guests, which makes this it’s smallest venue yet . If you will be attending this year’s Affiliate Summit then you definitely want to RSVP as soon as possible to secure your ticket into this star studded party.

Past artists of the Affiliate Ball include: Nelly, Big Boi of Outkast, Three 6 Mafia, Doug E Fresh, MixMaster Mike of the Beastie Boys, Ice-T and Coco, Sugar Hill Gang, Kurtis Blow, Coolio and many more.

For current sponsorship opportunities, please contact info@affiliateball.com

The Affiliate Ball is the largest party in the online marketing community, and also an official party of the Affiliate Summit.

Headlining sponsors are SocietyInvite.com and OasisAds.com. For more information please visit their official website AffiliateBall

Pandora Prediction

Posted by Ad Hustler | Posted in Doing Business | Posted on 13-05-2013

I’ve been a big advocate of our clients running on Pandora and I actually like them  as a company but I have a new Ad Hustler prediction.  By Q4 2013 or Q1 2014 we will see a huge decrease in subscribers to Pandora’s user base.  They of course will downplay it but the bottom line is that Pandora is not positioned for a long term play in this space.  People are tiring of the Pandora algorithm, saying it’s gettin repetitive and complaining about the ads.  Unfortunately they’ve taken a very TRADITIONAL approach to advertising with obtrusive and interruption ads and that along with STIFF competition will be their undoing.  I think Spotify is well positioned for the iTunes like play for people who love choosing exactly what artists they listev to and Songza is going to dominate the music discovery market.

What are your streaming music predictions?

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Zip Code Email Marketing To Auto Dealer Case Study Part 1

Posted by Ad Hustler | Posted in Case Studies, Local Online Advertising | Posted on 09-05-2013

We are solicited all the time by companies with the following pitch

“We have a huge database of opt-in email data based on zip code and demographics that we can mail your clients offers to.”

A long time ago I actually took a company up on the offer and it did very very poorly.  Recently we were contacted by a company that I kind of knew from the affiliate marketing space with the same kind of product/offer.  I heard them out and decided to give it a try.  I have a Lincoln dealer that’s looking for some more leads to boost up business so we decided to try mailing their offers through this companies system to see if this is a viable option.

The demographics and quantity we chose were as follows.

  • 10 Miles Around The Dealership
  • Household Income of $100K or more.
  • 83,334 Emails Sent (Based on Above Data)

The email creative we used was as follows (certain pieces blocked out for confidentiality)

LINCOLN EMAIL

Then when they click through the email they go to a VERY similar landing page with a contact form:

LINCOLN LP

This setup allowed for complete tracking of the campaign.  The landing page had the ability to track email leads generated back to this campaign only.  The landing page AND the email had tracking phone numbers so that calls generated from the campaign could be tracked back to this campaign only as well.

Before the campaign began I spoke to some of my staff to get estimates of how many leads they thought this campaign would generate.  Granted some are artists or social media specialists so I wouldn’t really expect them to make the best of estimations but here were the estimations nonetheless (I found this interesting so I thought you may as well)

  • Myself: 10
  • Artist: 60
  • Coder: 123
  • Social Media: 1,000 (I laughed too)
  • Other Artist: 80

So, as you can see our estimations were all over the map.

The email went out on Tuesday (as of this writing it’s Thursday morning) and these are the stats on the campaign:

AHLINCOLNEMAILSTATS

So that’s 83,334 emails sent, 7502 Opens & 1102ish Clicks over to the landing page.  That’s a 9%+ open rate which i’m actually really impressed with and it’s a LOT higher then I expected.  If you would have asked me before the email was sent I would have guessed a 3% open rate.

The unfortunate thing here is that 0 leads were generated.  That’s right ZERO.  Not ONE.  So everyone lost on the estimations (but I was closest even though I still would have lost on The Price is Right).  I’m actually really disappointing with the fact that no leads were generated.  I really would like to use this as a viable method of lead generation but every time i’ve tried it, it never provides a measurable ROI.

Even though i’m disappointed with the results I’m going to reserve judgement.  We have the ability to buy a list of the postal addresses of the openers and clickers (which i’m going to do).  I’m then going to ask the dealership for a list of everyone they sold a car to for the month.  We will then see if we can match any of these Openers/Clickers to a sale that was made at the dealership in the Month of May.  The theory here would be that the email triggered someone to walk in instead of email or call.  If there ARE matches then this could still be considered a success.

Find out what happens in Part 2

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