Ad HustlerConfessions Of A Serial Internet Entrepreneur

We are now on to out 10th test of Social Media traffic.  For test #10 I wanted to do something special for those who have stuck with these case studies.  I am going to reveal signifigantly more information about the test.  This test comprised of a new crush offer I saw come onto a network.  The reason I decided to give it a try is because the landing page looked good and jived well with ad text that I knew would get a high click through rate.  Here are the results as well as screenshots of the ad, socialmedia stats and landing page for the offer.

SocialMedia.com Metrics

Targeting

Site: Myspace
Country: US Only
Max CPC: .10 Cents
Max Budget: $10

Traffic

10,770 Impressions
157 Clicks
1.46% CTR
Cost: $10

Results

Offer Niche: US Crush Offer
Clicks Reported On Affiliate Network: 174
Conversions: 0
Revenue: $0

Social Media Test Stats

Social Media Ad

Crush Offer Landing Page

Summary: This test was a complete disappointment.  The reason I attempted it is because I liked the “(1) new crush message” gimmick on the actual landing page.  As you can plainly see, the ad text elicits a response.  The CTR was super high for Social Media at a whopping 1.46%.  The ad text was also tightly tied to the landing page to increase conversion.  Unfortunately that didn’t work since 157 people clicked the ad and 0 converted.  Even if 1 converted it would be a loss and only produce a .06 cent EPC which wouldn’t even cover the SocialMedia clicks which are a minimum of .10 cents.  If It were available on SocialMedia I would adjust demographic targeting to target only women and preferably young disgustingly fat ones, as I feel thats the demographic for this type of offer.  Unfortunately that type of targeting isn’t available making it almost impossible to tweak these results.  I’m overall unimpressed with SocialMedia.com up to this point.

Ad Hustler

Thanks to NickyCakes, I learned that Myspace opened its Self Serve Advertising system.  I’ve waited for this for a long time.  I was in very early on “Myspace Marketing 1.0″ as you can see in the following articles:

Forbes: The Myspace Economy
CNET: Hijacking Myspace For Fame & Fortune

My first ad is in the system and in pending mode.  I hope to capitalize legitimitely on “Myspace Marketing 2.0″.

Ad Hustler

Failure…

Ad Hustler

So, Who Won? How about Barack Obama & John McCain just rap battle it out for the presidency.

Ad Hustler

Most of us know what a CAPTCHA is.  It’s that obnoxious little squiggly set of characters you need to type before a website allows you to do something (like posting a comment, buying something etc.).  These CAPTCHA’s are used to keep automated programs from executing sets of commands.  For a while, life was good.  Automated systems could actually use character recognition to decipher the images automatically, rendering CAPTCHA’s useless for those advanced enough to come up with such a system.  When ReCAPTCHA was released, life changed.

ReCaptcha is more then just a standard CAPTCHA system.  The characters are crazier, their are math equations, it can track and ban IP’s, among a sleuth of other features to stop automated programs from cracking them.  The only problem is that these are even easier to crack.  Just Hire Indians!

Ad Hustler