Performance Marketing Summit 2013 NYC has come and went. Although I probably should have written about it sooner, I’ve been busy…
In standard Ad Hustler fashion here are some notes that I wrote while I was there
- NYC traffic on a weekday is HORRENDOUS. I feel bad for all of you who commute into NYC, took me 3 hours. This caused me to miss Shawn Collins stripping (which isn’t necessarily a bad thing).
- Mike Buechele had a badass chart of all the Ad Networks out there. Very interesting. The charts came from a company called Luma.
- I LOVED the short 18 minute sessions at this conference. I kind of wish all conferences were like this. I came up with a great idea that maybe Affiliate Summit should use. Even though doing 18 minute sessions throughout the whole conference may not be ideal, they should use 1 conference room and just do shotgun sessions in there. I’d probably hang out at that all day.
- Anything duplicate will not rank on Google (Dur)
- New fresh content will help you rank on da Googles (Durr)
- Online press releases helps saturate search results (Dur-1)
- Maximize Bing Ads, Very Cheap
- Facebook sweepstakes are fantastic – use woobox
- Facebook Connect for Landing Pages
- Netotiate.com – Company that has software that enables online negotiating for your website
- Internet Explorer 10 decided to enable “Do Not Track” by default for everyone so the entire industry decided to ignore their Do Not Track signal (Zing)
- Financial transactions are exempt from “Do Not Track” so it SHOULD not effect affiliate marketing.
- “Progression Dynamics” such as a progress bar saying you are 50% done helps increase conversion rates.
- Missy’s elevator pitch session was a kind of cool way to cover for a speaker that didn’t show up. She called people up to elevator pitch the room. Proved interesting.
If you ever get a chance to go to one of Affiliate Summit’s one day sessions, I highly recommend you do. Lots of fun and learning to be had.