Comments on: More Fun With Local Online Advertising Clients

By: John

John — Fri, 16 Oct 2009 18:03:51 +0000

Every client should be REQUIRED to read “Scientific Advertising” by Claude Hopkins before you agree to go to work for them…

By: Dennis Yu

Dennis Yu — Thu, 01 Oct 2009 00:49:04 +0000

Brandon,

Well put! It’s almost always bad news when a client tries to tell you how to do your job. If they were so skilled, why are they hiring you?

When you find a client like that– don’t take them on. It nearly always results in them being unhappy, no matter how well you actually perform or how hard you try.

By: Ad Hustler

Ad Hustler — Wed, 30 Sep 2009 18:22:23 +0000

@Brian – That’s because you are a calling card pimp.

By: Brian Hawkins

Brian Hawkins — Wed, 30 Sep 2009 18:13:10 +0000

good point. Andrew Wee good point on keywords. I try hard to give a real list that we have proven to work and makes sense for the CPA

By: Chris Peterson

Chris Peterson — Wed, 30 Sep 2009 09:40:13 +0000

Hey Mark!
The ultimate question in marketing will always be:

“Who is the campaign being designed for – viewers or marketing head of client/decision makers?
That is one helluva question that never gets answered completely.

By: andrew wee

andrew wee — Wed, 30 Sep 2009 00:48:10 +0000

On the subject of suggested keywords, i always laugh at online merchants who give “free” keyword lists to affiliates which consist of 1 or 2 word broad keywords.

Nothing better to piss off your affs than suggesting terms which will likely be $5 per click. (and it wasn’t like the offer was anywhere near $100 per lead to begin with…)

By: Local Internet Marketing

Local Internet Marketing — Tue, 29 Sep 2009 23:39:12 +0000

We have the same issue with some of our clients. It is really laughable, some of the things they demand.

As a side note, I would love to see a post about how you go about recruiting new clients, whether through cold-calling, online marketing, etc…

Once again, thanks for doing this series!