A lot of businesses start Facebook Pages in order to keep Facebook Users (Fans) connected to their brand. What they don’t realize is that fans of your page aren’t getting your updates.
What? Who? Why? Huh?
That’s right. A large percentage of your fans probably are NOT getting your updates, making Facebook as a point of contact pretty useless for businesses using Facebook Pages.
How I Discovered This
I created a Facebook Page just to play around with it’s features. I set the page up and joined it myself on my personal account. I updated the page and went to my news feed to see if it was showing up like you would assume it would. It didn’t! This lead me on a bit of a wild goose chase trying to figure out why (and yes, i wasted way too much time on this).
I asked a few friends to become a fan of the page to see if they were getting the updates. They weren’t. I did some research to confirm that Facebook Page Updates show up in the news feed and indeed they do.
Next I used the Facebook App on my iPhone. I took a look at the news feed and my Page Update was there.
Next I went into settings to make sure that I wasn’t blocking page updates or some nonsense like that. I wasn’t.
If you scroll to the bottom of your news feed you will see a link that says “Edit Options.” If you click it you will see the people that you’ve manually hidden from your news feed as well as some other options. One of the options is “Maximum number of friends shown in Live Feed.” That option is defaulted to 250. If you change that option to a number higher then the amount of friends you have, you now magically see the Page Updates.
This Makes No Sense
The reason businesses have Fan Pages is to connect with their fans. The reason Facebook users become a Fan of a page is to get their updates. Both parties are in mutual agreement about the relationship yet Facebook limits that relationship by default. If someone wants to become a Fan of something they should be shown that Pages updates UNLESS they either Hide the updates or stop being a fan. Why would you make someone jump through hoops just to achieve the relationship they desired in the first place? Not everyone has more than 250 friends. Those people will see the updates without a problem. However, many people DO have more than 250 friends and those people probably won’t even know there is a setting limiting the amount of friends they are seeing in their feed. As Facebook continues to grow this will become more and more of a problem.
I’m sure that there is some sort of algorithm at play here that assigns more of a weight to certain pages/friends based on levels of engagement. Knowing this it still makes no sense. People become fans to receive updates. End of story.
The Facebook Deception
Facebook urges businesses to use Facebook Ads to grow their fan base. They are encouraging businesses to spend money using THEIR ads to promote a page on THEIR platform yet when people become a fan of that page, they don’t necessarily get the updates. Businesses are paying for the ability to engage with their fans yet can’t actually engage with them if the fan has more than 250 friends. How does this make sense?
Have you found a way around this?
Have you run into this problem?
Do you have a fan page and didnt even know that users weren’t getting your updates?
Let’s discuss in the comments!