Comments on: Local Online Advertising Case Study: Facebook Vs. Google Adwords

By: Varouj Asdourian

Varouj Asdourian — Sat, 24 Sep 2011 17:37:13 +0000

I have tried advertising on Facebook. For my local business I didn’t have much success and it really wasn’t any cheaper than Google

By: Conversations vs Pageviews - An Era of Social Advertising | Media Redefined Blog

Sat, 04 Sep 2010 14:34:26 +0000

[...] contextual campaign. Facebook ultimately gave 1/10th of CPM adwords gave. You may read complete case study here. (However, author failed to mention actions figure from these campaigns, which would be really [...]

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????? ?????: ??????? ??????????? ????????? | ???????? ???? — Sat, 19 Jun 2010 01:19:54 +0000

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By: Local Online Advertising Series At A Glance | Ad Hustler

Local Online Advertising Series At A Glance | Ad Hustler — Tue, 27 Apr 2010 11:30:53 +0000

[...] Hustler Local Online Marketing Series The Ugly Side of Local Online Advertising Local Online Advertising Case Study: Facebook Vs. Google Adwords Google Adwords Local Targeting Is Badly Flawed Google: Get Your Local Targeting Act Together Hell [...]

By: The Power of Facebook Advertising

The Power of Facebook Advertising — Sun, 27 Sep 2009 08:31:41 +0000

[...] as the user is relaxed. However, if blue chip advertisers such as Capital One, pick up on Facebook the great value that is currently offered by Facebook will diminish, as they can afford to bid up the cost per [...]

By: Chris Peterson

Chris Peterson — Thu, 17 Sep 2009 05:40:32 +0000

I can say that your case study & its interpretations by Dennis are not only brings value to readers in terms of creating options, but also gives a chance to consider beyond usual trend. But why is it that you haven’t considered other options to compare?

By: Why is Google advertising AdWords on Facebook?

Why is Google advertising AdWords on Facebook? — Wed, 16 Sep 2009 15:36:21 +0000

[...] Facebook and Google PPC advertising are very different propositions. Google AdWords is very good for direct advertisers as you know that if someone types a search term in to Google they are looking to buy or seeking information to support a purchase. On the other hand Facebook users are relaxed and therefore because of this it is great for brand building and awareness advertising. They may not buy immediately but they take note that you are there. So to use a press analogy, Google is the equivalent of classified and Facebook is display. For further comparisons between the two, there is an excellent case study of Facebook vs Google advertising at the Adhustler blog. [...]

By: Ian Turk

Ian Turk — Sun, 13 Sep 2009 18:23:25 +0000

Great post proves what I thought to be the case that at the moment Facebook is offering better value for money than Google Adwords.

However, I suspect that Google is better at the Desire and Action stages of the AIDA model than Facebook whereas Facebook is better for Awareness and Interest because of the difference in why people are using the two sites. With Google people are actively searching out information or wishing to buy. On the other hand Facebook is a social activity. The difference is equivalent to display and classified advertising in print.

Given the lower costs, the high page impressions, the ability to use images, more text and the relaxed nature of Facebook users, Facebook currently presents a great value and targeted way to brand build.

By: Jake

Jake — Sat, 12 Sep 2009 22:54:16 +0000

I helped make those ads!

By: Adsglobe

Adsglobe — Sat, 12 Sep 2009 11:48:49 +0000

Good one Dennis & Brandon keep going I look forward your other postings.