Comments on: Hell Has a New Name: The Local Online Advertising Media Buy

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By: Local Lead Generation (Local Affiliate Marketing) » CapeLinks Blog

Local Lead Generation (Local Affiliate Marketing) » CapeLinks Blog — Sat, 15 Jan 2011 13:27:10 +0000

[...] Hell Has a New Name: The Local Online Advertising Media Buy – Ad Hustler [...]

By: Benzoic Acid

Benzoic Acid — Thu, 02 Dec 2010 17:30:51 +0000

you can see that there is a massive growth in online advertising these days, google paved the way on ppc *,`

By: JP

JP — Wed, 21 Oct 2009 19:59:16 +0000

I personally see there’s a point to branding, sure. But not at those ridiculously high CPM’s. I’m not sure what brand awareness is worth, does anyone have insight into that? (I’ve always wondered about this) I figure people will tend to be drawn towards your brand when they’re shopping and if you’re big that could work…

By: Vinny Lingo

Vinny Lingo — Fri, 09 Oct 2009 03:11:32 +0000

Jesus, I was sulking. Guess last month was taking a bigger toll on me than I thought. Oh well. Roll with the punches.

By: Ryder

Ryder — Thu, 01 Oct 2009 05:11:52 +0000

I agree with AOXtreme. I run a local website in a smaller college town and we also have ad rates that performance marketers would laugh at. One thing you need to factor in is the value of local branding. Local advertisers can justify paying these high CPMs not because of the performance but because of the branding they receive within their targeted demographic.

By: AOXtreme

AOXtreme — Fri, 18 Sep 2009 23:01:30 +0000

You see… for big companies who are interested in banding those 50$ CPM its not too much, however if you apply it to performance marketing you cant succeed.

Leave the big newspapers for the branding advertisers =P

By: andrew wee

andrew wee — Thu, 17 Sep 2009 13:30:33 +0000

@AdHustler

there’s a local Asian blog network/aggregator that sells ad on the blogs it’s recruited.

They’re selling the clicks for $1 apiece, which is why it might make some sense to hire an indian/filipino to create a few blogs and arb the difference between revenue and the dude’s salary.

By: Ad Hustler

Ad Hustler — Thu, 17 Sep 2009 10:50:51 +0000

@ Mr Wee – What local ad network are you talking about?