This is a Guest Post By Ad Hustler Contributor: Kim Ann Curtin, Life Coach
Crush It Being Y-O-U
“The greatest crisis of our lives is neither economic, intellectual, nor even what we usually call religious. It is a crisis of imagination. We get stuck on our paths because we are unable to re-imagine our lives differently from what they are right now.” ~Marc Gafni
In Gary Vaynerchuk’s book Crush It he talks about how many of us are slogging though our life in jobs that really don’t resonate with us. He feels that thanks to the internet we have a unique opportunity to monetize our passion. There are a number of ways he suggests this can be done and he lays it out succinctly in his informative and irreverent short book. The bottom line, he says, is that we now have the amazing ability to follow our bliss as well as make a living from it.
He also says we have the ability to understand our customer’s needs better than ever before. Thanks to social media we ALL have access to what our clientele is hungry for. We can see what they think and feel before, during and after they work with us. Which in turn means we can sculpt our offerings so they walk away satisfied each and every time.
Re the world of Real Estate Gary has this to say: “Part of the real estate game is learning to put some serious spin on a loser property, right? You pitch is as a “charming fixer-upper” or a gem “just waiting for some TLC.” Even the appealing properties get the rose-colored treatment. But what if you sat down in front of a camera and posted a series of video blogs telling people what you really thought of the homes or commercial sites or lots you were selling? What if you said something like, “I have got one ugly house to sell. Seriously, folks, you’ve got to see this one if only to take in one of the last surviving examples of red shag carpeting matched with faux-deer-antler, woodland-creature chandeliers. The sellers are super nice and I would love to get them the $360k they originally wanted, but I’ve talked to them about it and they understand that they need to set their sights lower because this sucker needs some serious renovations. I’m thinking you should take a look at it if you’ve got about $275k to spend, plus some extra bucks for a contractor. And bring your imagination, lots of it!”
Gary acknowledges that executing this might be challenging for a number of reasons and he is being extreme in this scenario but he asks would this kind of transparency hurt your business? In the end you would become the most trusted real-estate agent in town because everyone would know you shoot straight from the hip and never pull punches.
Today transparency is the name of the game – this is why now more than ever you want to bring your authentic self to the table and do work you enjoy. People have an accurate BS detector (aka intuition) and when they sense that someone isn’t behind what they’re talking about, they disconnect quickly. So you see it might not be the product that isn’t real but you and your lack of interest in the product.
Not Working at Your Passion?
Don’t worry you don’t have to quit your job tomorrow. But you do want to at least begin the inquiry of what you are passionate about. Begin to consider what you would do if you had unlimited money. Is there something you have always enjoyed immensely that you would do regardless of how tired you are? Maybe it’s been so long since you enjoyed anything that you find it difficult to connect to these answers. If that’s the case, start with identifying your basic needs. Marshall Rosenberg the founder of NonViolent Communication teaches us that by identifying our needs we begin the journey to satisfaction. Email me if you want me to send you his list of “Universal Needs.” As a coach I find a lot of people are not connected to their basic needs. Once you become more familiar with your needs you stand closer to getting them met. And if you do work that meets your needs then that’s when a day at the office feels as good if not better than a day at the beach.
Where You Stand
Challenging times make it imperative that you stand out from the pack. And it’s so easy to do because there is no one out there just like you! You are utterly unique and you bring to the table a combination of experiences unlike anyone else. You will find that people always resonate with authenticity above everything else and usually will come back for more if what you sold to them delivered.
The reason “…we are unable to re-imagine our lives differently from what they are right now…” is not only because of a lack of imagination but a lack of courage. Rarely does our culture and society endorse courage for oneself – for others yes – but we must begin with our self first. Finding out what our needs are and or what makes us truly happy is the first step. Investigating other ways to live ones life is best done with support. I invite you to find a friend, a coach or a group that does just this.
Ask if you can see yourself doing this for another 5 years? 5 months? 5 minutes? If the answer is, “Hell no!” then have the chutzpa to investigate what you might be willing to do instead -even if you have to do it alone. And for just a moment let go of the issue of finances. Let your imagination dream. Buy yourself one of those super large white tear sheet pads and start brainstorming. Dreaming doesn’t cost a dime. All you are doing is dreaming right now. And according to Gary Vaynerchuk, that dream just might lead you to more dimes than you could have every imagined.