Comments on: Google Content Network Strategy

By: Snapback Hats

Snapback Hats — Mon, 07 Nov 2011 08:53:19 +0000

Been reading this blog for awhile but i have been lazy to drop a comment and say thanks.

By: #

Thu, 14 Jul 2011 10:04:45 +0000

Hands down, Apple’s app retailer benefits with a distance. It is a huge selection of a number of apps as opposed to a fairly unfortunate collection of a handful for Zune. Microsoft offers ideas, specifically in this dominion involving activities, however I’m not sure I had would like to guess for the foreseeable future if the feature is critical to your account. Ipod is usually a much better decision if that’s the case.

By: Eric

Eric — Wed, 06 Oct 2010 07:09:18 +0000

Good article. We are getting thousands and thousands of useless URL for automatic placements. You idea about one keyword per adgroup would help us fish out the bad keywords.

One important note. because exact and phrase matching options do not work for the Display network one needs to be careful about the type and amount of keywords. Long tail keywords would do much harm and bring useless sites. For example if you were advertising accounting software the keyword “accounting demo software” would bring sites that have to do with all types of demo including game sites.

Also, try having a lot of negative keywords as well.

By: SEO ROI » 16 Content Network Guides & Tips

SEO ROI » 16 Content Network Guides & Tips — Mon, 19 Jul 2010 18:09:21 +0000

[...] http://www.adhustler.com/google-content-network-strategy/ – His last point on pruning and reviewing sites from the placement report is juicy. [...]

By: Ad Hustler

Ad Hustler — Tue, 23 Feb 2010 16:48:39 +0000

@Damian – No need for long tail on the content network.

By: Damian

Damian — Tue, 23 Feb 2010 11:44:09 +0000

Great post Ad Hustler!

There doesn’t seem to be a lot of useful detail elsewhere on strategies for the content network especially around keywords. Thanks for helping to plug the gap!

How much do you go into the long tail with your keyword lists?

E.g. if you had a group for “buy tennis shoes”, would you bother with variations such as
- where is the best place buy tennis shoes
- where is the cheapest place buy tennis shoes
- where to buy tennis shoes
- cheap tennis shoes buy UK etc

or would you build you list branching out a bit more more different directions: e.g.
- tennis shoes shopping
- tennis shoes bargains
- Nike tennis shoes etc

Thanks

Damian.

By: MarkB

MarkB — Fri, 04 Dec 2009 21:42:29 +0000

Pretty much same question as Sandido. If I’m only selling shotgun ammunition, not shotguns, aren’t I better off using the phrase “shotgun ammunition”. Would love to hear more of your thoughts AdHustler. Thanks.

By: Sandido

Sandido — Thu, 08 Oct 2009 23:10:28 +0000

Sorry, but I am confused. When you refer to 5000 keywords on the content network, are these individual single words, or does short to medium tail keywords work? As I understand the Search network, if you use a term such as tennis shoes, you would get results from anyone search for tennis or shoes. Consequently you need to do a phrase match on Search Network to refine your response. Are you saying that the Content Network works differently? If you do a broad match on the Content Network for tennis shoes, wouldn’t you get the same response as on the Search Network? Sorry, I’m kind of new to this. Thanks for your help.

By: PG

PG — Fri, 03 Jul 2009 12:51:10 +0000

Hey thanks a lot for your quick response. I am with PPC Coach and i know they have this tool but I really want to see some tool outside so I can use it even if I am not member there. and another thing is there i can’t decide how many KWs i want in my adgroup. like if I just want 25 instead of 50 I cant do that. I don’t have any control with that tool.

Hope you can direct me in right direction.

thanks again.

By: Ad Hustler

Ad Hustler — Fri, 03 Jul 2009 10:47:49 +0000

@PG – PPC-Coach has a tool that does it. I’ve seen others too.