Comments on: Google Content Network Strategy

By: Ad Hustler

Ad Hustler — Tue, 23 Feb 2010 16:48:39 +0000

@Damian – No need for long tail on the content network.

By: Damian

Damian — Tue, 23 Feb 2010 11:44:09 +0000

Great post Ad Hustler!

There doesn’t seem to be a lot of useful detail elsewhere on strategies for the content network especially around keywords. Thanks for helping to plug the gap!

How much do you go into the long tail with your keyword lists?

E.g. if you had a group for “buy tennis shoes”, would you bother with variations such as
- where is the best place buy tennis shoes
- where is the cheapest place buy tennis shoes
- where to buy tennis shoes
- cheap tennis shoes buy UK etc

or would you build you list branching out a bit more more different directions: e.g.
- tennis shoes shopping
- tennis shoes bargains
- Nike tennis shoes etc

Thanks

Damian.

By: MarkB

MarkB — Fri, 04 Dec 2009 21:42:29 +0000

Pretty much same question as Sandido. If I’m only selling shotgun ammunition, not shotguns, aren’t I better off using the phrase “shotgun ammunition”. Would love to hear more of your thoughts AdHustler. Thanks.

By: Sandido

Sandido — Thu, 08 Oct 2009 23:10:28 +0000

Sorry, but I am confused. When you refer to 5000 keywords on the content network, are these individual single words, or does short to medium tail keywords work? As I understand the Search network, if you use a term such as tennis shoes, you would get results from anyone search for tennis or shoes. Consequently you need to do a phrase match on Search Network to refine your response. Are you saying that the Content Network works differently? If you do a broad match on the Content Network for tennis shoes, wouldn’t you get the same response as on the Search Network? Sorry, I’m kind of new to this. Thanks for your help.

By: PG

PG — Fri, 03 Jul 2009 12:51:10 +0000

Hey thanks a lot for your quick response. I am with PPC Coach and i know they have this tool but I really want to see some tool outside so I can use it even if I am not member there. and another thing is there i can’t decide how many KWs i want in my adgroup. like if I just want 25 instead of 50 I cant do that. I don’t have any control with that tool.

Hope you can direct me in right direction.

thanks again.

By: Ad Hustler

Ad Hustler — Fri, 03 Jul 2009 10:47:49 +0000

@PG – PPC-Coach has a tool that does it. I’ve seen others too.

By: PG

PG — Fri, 03 Jul 2009 02:33:48 +0000

Thanks for great post. is there any tool which can let me create 50 Kws in one adgroup? i have speedppc but there i can create adgroup with one KWs in it?

pls help

By: Ad Hustler

Ad Hustler — Mon, 30 Mar 2009 19:42:14 +0000

@Marius – Ive honestly never really worried about negative keywords with the content network.

By: Marius

Marius — Mon, 30 Mar 2009 17:49:59 +0000

The question is :
When creating ad groups with ~ 50 keywords in each, should I be keeping the same amount of negative keywords ? Or I can throw in as many negatives as i possibly can as long as related to my keywords.
Another possibility …
Or maybe i can have one list of negatives and throw them into each ad group regardless of what my keywords are.
( This of course is one campaign for the same product )

Thank you

Thanks
Marius

By: Conquering The Content Network (Google) : PROFITAPOLIS

Conquering The Content Network (Google) : PROFITAPOLIS — Tue, 10 Feb 2009 08:56:46 +0000

[...] check out Adhustler’s article on his content network strategy for some good [...]