Posted by Ad Hustler | Posted in Doing Business | Posted on 31-07-2009
Content ownership and rights are a huge issue online. The other day I spotlighted a video of a really unique entrance dance at a wedding. Jill Peterson & Kevin Heinz decided to do this routine at their wedding. Kevin’s father begged him to throw the video on to youtube so he could show some of his friends that weren’t at the wedding. After that the rest is history and it became a viral phenomenon.
Google just did a blog post called “I Now Pronounce You Monetized: a YouTube Video Case Study.” In the case study they highlight the use of their sophisticated content management tools to help rights holders control their content on Youtube. I suppose a tool like this has a noble cause. Since the wedding video used Cris Brown’s “Forever” youtube allowed the rights holder of the song to pop ads over the viral video to buy the single. It was a huge success for Chris Browns team and rightfully so. They created the song, they should get a cut of the proceeds.
The issue I have is that Jill & Kevin received nothing. Of course, they don’t own the rights to the song, but they did create the video. Uploading it to Youtube does forfeit a lot of your rights but I think that Chris Brown should do the right thing and give a cut of whatever is made off the video to Jill & Kevin. Without them, the extra sales of the single would have never occurred. Online rights is still a grey area but I think that this particular situation could set a precident for others.
What do you think?