Clients’ Hurry Up And Wait Game

Posted by Ad Hustler | Posted in Doing Business | Posted on 28-08-2012

I was recently speaking to ShoeMoney about one of his business ventures and he said something that rung a cord with me.  He said something to the effect of “I always tell clients that they won’t be waiting on ME.”  In other words he’s always waiting on clients, not the other way around.  This is SOOO true in my experience.

Whenever you sell something to a client or pick up a new client, they always ask the question, “How soon can we be up and running?”  They are super anxious to get the campaign started and rightfully so.  You sell them on the excitement of something new so they are naturally excited.  They demand an answer, like “we’ll be up and running in a week” for their satisfaction, but the truth is, you are ALWAYS waiting on them.

We got a new client last week for one of our services, they were super anxious and had a million questions over email.  They wanted to get started RIGHT AWAY but as soon as you need a vital piece of information to get the campaign started, they are gone.  They don’t respond to emails you send them, but want instant responses to emails they send you.

So from now on, i’m ripping off ShoeMoney’s line.  When a client asks me how long it will take to get the campaign setup, i’m going to tell them “You’ll never be waiting on us!”

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Comments

  1. I definitely agree with that. In fact, that’s why I completely stopped working with clients, as they were so slow. I have ADD, so when I’d start on a new project I’d be excited to get going, did my part and then…wait. By the time the client got their crap together – I was already starting on something else and lost interest.

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