Posted by Ad Hustler | Posted in Doing Business, Local Online Advertising | Posted on 10-07-2012
I read an interesting post on Wickedfire yesterday titled How I make £50K+ every month. He claims that by treating his clients like crap, he can command more money and close sales more easily. Chances are, the guy who wrote it is just a troll but I found the post intriguing. Here’s why:
Common sense dictates that you should kiss your clients’ ass, make sure their happy and offer excellent service. What if common sense is wrong? What if being so helpful and accommodating actually resulted in you making LESS money?
I obviously take care of my clients. However, i’ve seen a lot of situations where the more accommodating you are to a client, the more they take advantage of you and the less they seem to respect you or want to pay for anything. Maybe it’s because you seem desperate to them. Maybe, by being LESS accommodating you’d lose that client, but on the flip side pick up another one that’s a lot less needy.
I’d love to see a real case study on this. One salesperson goes in and treats 5 clients like gold and 5 clients like crap and then compares how the manageability of each account changes.
Who’s up for this? What are you’re thoughts on it?