Comments on: Ad Hustler Local Online Marketing Series

By: Local Online Advertising Series At A Glance | Ad Hustler

Local Online Advertising Series At A Glance | Ad Hustler — Mon, 19 Oct 2009 18:32:36 +0000

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By: Ad Hustler

Ad Hustler — Thu, 03 Sep 2009 11:22:37 +0000

@Vinny – LOL @ your car dealer story. Car dealers generally fall into 3 categories:

1) The ones that are completely full of crap and just trying to swindle a killer deal for themselves.
2) The ones that have no idea what they are talking about.
3) Both

And TRUST me, I have a lot of experience with car dealers.

To answer your question NO DEALER is paying $2/unqualified lead and almost none are going to be paying $16 with a credit check. The going price for a lead that includes Name, Phone Number & Email Address is $20-$25 depending on volume from providers like Edmunds.com, AutoUSA.com, KBB.com etc.

Where this gets really funny is that each of the lead providers are selling the same lead to 4-5 dealers. Hence the dealer is paying $20-$25 for a lead thats been sold 4-5 times over and are now in a price war with the other dealers that have the lead.

If you have more questions let me know. I have the answers

By: Vinny Lingo

Vinny Lingo — Wed, 02 Sep 2009 22:46:13 +0000

Looking forward to this. I’ve done various work on the local level. Mainly the $100k/200k per year ideas from WF. Read Shoemoney’s post and called a few car dealers on a whim. Don’t know if they were trying to take me for a ride, but the two that would talk price on the phone told me they pay $2 per unqualified lead. And a qualified lead, with completed credit check, was $16. I have no idea what auto leads go for, especially not direct. Basically, too much IDK for my liking. Will have to do more research.

Is average cost per lead in each vertical something you’re going to include in your posts?

By: kpaul

kpaul — Wed, 02 Sep 2009 14:05:13 +0000

Looking forward to it. Anderson Free Press (http://www.andersonfreepress.net) is one of my bigger regional news sites I’ve got going. I’m monetizing it, but not as well as I could be perhaps.

Cheers,
kpaul

By: Dennis Yu

Dennis Yu — Wed, 02 Sep 2009 12:36:54 +0000

Brandon,

Really looking forward to it– I’ve learned a great deal in a short amount of time from you!

Dennis

By: Jack

Jack — Wed, 02 Sep 2009 00:00:52 +0000

Bring it on Ad Hustler.
can you please give some insight in to the lead management software you use.
Thanks

By: Bryn Youngblut

Bryn Youngblut — Tue, 01 Sep 2009 15:05:04 +0000

Can’t wait.

By: Jason

Jason — Tue, 01 Sep 2009 13:58:40 +0000

Sounds good man. I’d like to hear both sides, the good and the bad. I’m definitely looking forward to your posts on this. Any others with similar experiences…chime up.