Over the past few days there has been a new roll-out to Facebook. This roll-out is the “LIKE” button. At first glance it seems pretty harmless. Facebookers are used to “liking” comments or updates from friends, even pictures. The newest change to Facebook is the replacement of the “Become a Fan” button on pages with a “LIKE” button.
“Become a Fan” & “Like” ultimately serve the same function. It’s a way for people to follow your page. Unfortunately, it’s confusing as hell. Here are some talking points:
- Just because someone likes something doesn’t mean they want to follow it.
- Someone who wants to follow something, may not LIKE it – There is a page called AIDS that has 9,475 people. People who were previously following AIDS now LIKE AIDS.
- In the past businesses told their customers to “Become a Fan” on Facebook now what are they supposed to say “Like Us On Facebook?” Sounds ridiculous.
- Facebook is going to hurt it’s own revenue. One of the main reasons that Facebook Page owners advertise using the Facebook Ads system is because they have the advantage of each ad saying “Become A Fan” in the ad itself. It saves people from clicking around and can get fans for pages a whole lot quicker. Now every single ad has a “like” button regardless if it’s for a page or not so there is no way to differentiate whether you are joining a page or liking an ad.
- This is change for the sake of change. It doesn’t make things MORE intuitive, it makes them LESS intuitive.
These social networks need to start hiring some staff with brains. I call for the firing of whoever is involved with this whole “Like” fiasco at Facebook. I hope you “like” job hunting.
If you don’t LIKE the like button either: Join The Club